Comments on: 5 Ways to Position Your Brand as Eco-Friendly

By: Lucy

Lucy — Tue, 01 Sep 2009 15:17:27 +0000

In reply to Taylor Tammaro. Hi Taylor Have you tried the HARO approach? Help A Reporter Out (Peter Shankman) does a goodie bag request email out to the many thousands of readers every so often (Fridays? I'm sorry, I can't remember which day it is, or with what frequency, but his team will be able to tell you). This is a great way to reach a lot of people very quickly, connecting journalists with PR people with bloggers with... it's free, but it works on the honor system. I'm sure a lot of people would like to support a breast cancer charity. Good luck! Lucy

By: Taylor Tammaro

Taylor Tammaro — Tue, 01 Sep 2009 14:41:26 +0000

Hi,

I’m working on the goodie bags for our upcoming annual Pink Tie Affair for Susan G. Komen for the Cure North Jersey Affiliate, held in November. I am responsible for finding companies who can donate perhaps 50-100 eco-friendly items for our goodie bags (we have a total of 500 goodie bags but whatever we can get helps tremendously for now).

Do you have any recommendations? I am having difficulty and time is running out..

Thank you so much :)

Best,
Tay

By: Authentic Organizations Turn Green from The Inside Out — Authentic Organizations

Wed, 04 Feb 2009 20:32:26 +0000

[…] that want to reposition their corporate brands as "eco-friendly", Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius […]