https://www.corporate-eye.com/main/10-brands-that-will-die-in-2013-does-anyone-care/ ...compare, compete, excel Mon, 25 Jun 2012 23:05:32 +0000 hourly 1 https://www.corporate-eye.com/main/10-brands-that-will-die-in-2013-does-anyone-care/#comment-13586 Mon, 25 Jun 2012 23:05:32 +0000 http://www.corporate-eye.com/blog/?p=40871#comment-13586 To me , Susan, what’s interesting is not so much that the list of names changes, but that the reasons for decay never seem to change. Brands lose relevance – and the death spiral begins. For some, the crash takes weeks, for others it takes years. The reasons why they’ve become irrelevant may vary – arrogance, lack of pace, inability to adapt, complacency etc – but ultimately if you don’t give people reasons to keep buying from you, they won’t. The second half of your headline says it all.

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