Consumer Goods and Crisis Communication
How does a major consumer goods company use its website to handle a crisis?
Whistleblowing in the Financial Industry
Whistleblowing: can your employees easily express their concerns?
Most Recent Post
How to identify the focus of your strategy
Wouldn’t it be nice if you could see at a glance how your strategy explanation is going to come across? Wordle is a clever tool which displays words from a piece of text in different sizes depending on their frequency in an image. Just for fun, I’ve run the text that summarises the strategies of BP and Shell on their respective websites through this tool, and come up with the following images … Although they are quite attractive images in their own right, this does let us see... Read more »
Investor Relations
How to identify the focus of your strategy
Wouldn’t it be nice if you could see at a glance how your strategy explanation is going to come across?
Wordle is a clever tool which displays words from a piece of text in different sizes depending on their frequency in an image. Just for fun,...
Read more »
Media
Kissing and Ketchup Don’t Mix
Heinz’s Controversial Ad (video)
At least, that’s what the American Family Association had to say about a Heinz ad that was featured in the UK. It seems that the ad featured a homosexual family with a homosexual couple sharing a kiss as the male...
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Corporate
Governance
Rating The Corporate Governance Raters
Corporate governance attracts much public attention since it purportedly involves the economic-financial health of corporations and society in general. However, corporate governance is poorly defined because it typically is composed of differing mix of...
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Shareholders
Rating The Corporate Governance Raters
Corporate governance attracts much public attention since it purportedly involves the economic-financial health of corporations and society in general. However, corporate governance is poorly defined because it typically is composed of differing mix of...
Read more »
CSR
The United Nations Global Compact Gets Tough
“And what’s this?” asks a bemused Olympics commentator as the middle distance race enters its final lap. “I don’t believe it … I really don’t believe it!” and the slightest trace of a giggle enters her voice.
For round the track,...
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Brand
Break Through Branding Clutter
Does your brand stand out in the crowded marketplace? Does your brand message stand out from the myriad of messages that clutter consumers’ minds each day? In order to ensure your brand is noticed and remembered amidst the clutter, you have...
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Careers
Twitter: Intel takes on a new recruitment agency
How about this for a great new way of seeking a new hire?
Intel
Yesterday Intel put their first job up on their Twitter account JobsatIntel. If you were looking for someone with an interest in the web, whether technical or design, or someone interested...
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Whole Site
Rating The Corporate Governance Raters
Corporate governance attracts much public attention since it purportedly involves the economic-financial health of corporations and society in general. However, corporate governance is poorly defined because it typically is composed of differing mix of...
Read more »