Corporate Eye

Xstrata — Communicating Corporate Ethics

Xstrata is a major global diversified mining group, based in Switzerland and the UK, that knows how to communicate via its website. Take a look at the Homepage —

First the abstract image at the top changes; I had to mention this since I like abstracts. The Home page is loaded with information links, but is not overwhelming. The navigation on the upper left is good, the company prominently displays updates on its merger, the About quickly describes the company to new visitors. Finally, stock price and links to reports are available Nicely done.

The company also does a good job communicating the nature of the industries in which they compete. On the Commodity Businesses section you can use the links to more information–

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Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.