The competition among Web browsers has taken some interesting turns over the past few years, with players like Mozilla’s Firefox and Google Chrome taking a chunk out of Microsoft’s Internet Explorer market share. Additionally, Mac users have more options than ever making Safari less popular.
While the features and functions of these Web browsers are likely to be debated for years to come, I started to wonder which has the best brand identity. Certainly, Internet Explorer has history on its side, but Chrome has the power of Google behind it. Firefox is known for add-ons and has become a relationship brand more so than any of its competitors.
But what do we think of each brand’s logo? Which do you think is best in terms of communicating the brand image? Which is simply designed the best?
Take the poll below and leave a comment to share your opinions. Which Web browser is getting its brand identity right, including its logo?
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