This week, Dachis Group unveiled its Social Business Index which ranks 20,000 companies and 26,000 brands based on their social media activities. The companies and brands in social media ranking is updated every 15 minutes and a rolling ticker on the Social Business Index website displays real-time stats just like Wall Street stock prices.
The Social Business Index allows users to sort the ranking information by company, brand, industry, region, business size, ecosystem (i.e., two-way conversations), and subsidiary. For quick updates on the big movers and the top performers at any given moment, the site’s home page offers quick snapshot lists. Of course, you can also dive in deeper to get more data and slice and dice it for your own analysis.
The rankings are determined using publicly available information as well as data that Dachis Group purchases from other companies. As you might expect, big companies and brands in the online and social media space like Facebook and Google rank high. However, as you dig past those big names, you can find some really interesting information in the Social Business Index (you do have to register for a free account and sign in to see the full list).
As I write this article, the following companies and brands hold the top 20 spots as the most active in social media:
- Facebook, Inc.
- Google, Inc.
- News Corporation
- Wal-Mart Stores, Inc.
- Coinstar, Inc.
- Time Warner Inc.
- Adidas AG
- The Procter & Gamble Company
- Whole Foods Market, Inc.
- Nike, Inc.
- The Walt Disney Company
- Buffalo Wild Wings, Inc.
- H&M Hennes & Mauritz AB
- American Eagle Outfitters, Inc.
- Best Buy Co., Inc.
- Burberry Group plc
- Forever 21, Inc.
- Nokia Corporation
- PVH Corp.
- Industria de Diseno Textil, S.A.
Some industries rank better overall in the social business index than others. Internet content providers, Internet search and navigation services, book publishing, media, and movie theaters take the top five spots in the ranking by industry.
This is a great tool to track which companies and brands are doing great things in social media. You can zero in on your industry or region and benchmark companies and brands that rank high on the Social Business Index. Keep in mind, the Social Business Index just launched, but with Dachis Group behind it, I suspect it will grow and get even better in the near future.
Latest posts by Susan Gunelius (see all)
- Yahoo Considering Tumblr for Acquisition - May 17, 2013
- Yahoo! Tries to Regain Cool Factor with Younger Audiences - May 15, 2013
- 2 out of 3 U.K. Smarphone Users are Mobile Shoppers - May 14, 2013
- Leveraging Emotions Analytics in Brand Marketing - May 10, 2013
- Nearly 3 out of 4 People Delete Emails that Format Poorly on Mobile Devices - May 8, 2013