Corporate Eye

Which Are the Most Active Companies and Brands in Social Media?

This week, Dachis Group unveiled its Social Business Index which ranks 20,000 companies and 26,000 brands based on their social media activities. The companies and brands in social media ranking is updated every 15 minutes and a rolling ticker on the Social Business Index website displays real-time stats just like Wall Street stock prices.

The Social Business Index allows users to sort the ranking information by company, brand, industry, region, business size, ecosystem (i.e., two-way conversations), and subsidiary. For quick updates on the big movers and the top performers at any given moment, the site’s home page offers quick snapshot lists. Of course, you can also dive in deeper to get more data and slice and dice it for your own analysis.

The rankings are determined using publicly available information as well as data that Dachis Group purchases from other companies. As you might expect, big companies and brands in the online and social media space like Facebook and Google rank high. However, as you dig past those big names, you can find some really interesting information in the Social Business Index (you do have to register for a free account and sign in to see the full list).

As I write this article, the following companies and brands hold the top 20 spots as the most active in social media:

  1. Facebook, Inc.
  2. Google, Inc.
  3. News Corporation
  4. Wal-Mart Stores, Inc.
  5. Coinstar, Inc.
  6. Time Warner Inc.
  7. Adidas AG
  8. The Procter & Gamble Company
  9. Whole Foods Market, Inc.
  10. Nike, Inc.
  11. The Walt Disney Company
  12. Buffalo Wild Wings, Inc.
  13. H&M Hennes & Mauritz AB
  14. American Eagle Outfitters, Inc.
  15. Best Buy Co., Inc.
  16. Burberry Group plc
  17. Forever 21, Inc.
  18. Nokia Corporation
  19. PVH Corp.
  20. Industria de Diseno Textil, S.A.

Some industries rank better overall in the social business index than others. Internet content providers, Internet search and navigation services, book publishing, media, and movie theaters take the top five spots in the ranking by industry.

This is a great tool to track which companies and brands are doing great things in social media. You can zero in on your industry or region and benchmark companies and brands that rank high on the Social Business Index. Keep in mind, the Social Business Index just launched, but with Dachis Group behind it, I suspect it will grow and get even better in the near future.

Image: DarkSide

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.
 
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