The online retail brand battle is on!
- Walmart wants to stop Amazon from growing.
- Walmart wants more of the online retail market.
- What Walmart wants, Walmart usually gets.
There is power behind the $405 billion in annual sales Walmart churns out. Should Amazon (with $20 billion in sales last year) be worried? Walmart hopes so.
Well, let’s look at this from a consumer perspective — mine.
Why do I shop at Amazon.com instead of Walmart.com?
- I can find almost any product I want on Amazon.com within seconds. I can’t say the same thing for Walmart.com.
- I can get almost any product sold via Amazon.com shipped to me for free (as long as I spend $25 and select Super Saver shipping). I can’t say the same thing for Walmart.com.
- The prices of most products on Amazon.com are competitive with other online stores. I can say the same thing about Walmart.com.
- Amazon typically ships my purchases very quickly. I can’t always say the same thing about Walmart.com.
So there you have it. As the mother of 5-year old triplets, I do a lot of shopping online (don’t get me started on the hassles of trying to shop at a brick-and-mortar store with triplets). I’m a fairly good representation of a power online shopper. The first site I check is always Amazon.com. Typically, I do some comparison shopping once I have my base price from Amazon. Since there is always something I could get from Amazon’s wide selection, it’s never a problem for me to hit the $25 minimum for free Super Saver shipping. The only time it’s a problem is if the product I want is offered through a third party retailer via the Amazon site which does not participate in the Super Saver shipping program. With Amazon, I don’t have to visit coupon sites looking for free shipping coupons or discounts. The price + free shipping is usually very competitive. My shopping is done within seconds through Amazon and the price is usually similar to that offered by other sites which require coupons to be competitive.
Of course, that’s just my experience, but if you ask me, those are the factors Walmart needs to consider if they truly want to compete with Amazon. Give me a huge selection with great prices. Make your Web site easy to navigate. Give me free shipping without the need to search for coupons. Oh, and if you give me extra loyal customer discounts, I’ll start checking your site first instead of Amazon.
What do you think? Will Amazon be the brand to continue to dominate online retail in the future or can Walmart catch up and become the brand to beat both offline and online?
I have to admit, it would be great for consumers if Walmart could become a viable competitor to Amazon.
Latest posts by Susan Gunelius (see all)
- Coca-Cola Contour Bottle Turns 100 This Year - March 3, 2015
- World’s 50 Most Popular Brands - February 25, 2015
- Brands with the Most Loyal Customers in 2015 - February 18, 2015
- The World’s 50 Most Innovative Companies in 2015 - February 14, 2015
- UK Consumers Will Share Private Data with Brands Under Certain Conditions - February 4, 2015