Corporate Eye

Video Blogging: The New Corporate Social Media – Part I

WILL VIDEO BLOGGING REPLACE REGULAR BLOGGING?

As popular as blogging has become for most companies and especially for corporate America, there are still new advances in social marketing that have yet to reach the phenomenal reputation that blogging has. Some companies are still playing catch-up to the idea of blogging, wondering what to blog about and when is a good time to blog. This is in no way indicative of the quality or potential that these companies or entrepreneurs have to offer, but while they’re strategizing their next blog content article, other corporations are in their home office studios or warehouse flats making their next vlog.

YouTube might very well be one of the most popular ideas of vlogging since it’s users can upload a myriad of videos ranging from music, business pitches, corporate developments, politics and news. Youtube’s variety of genres makes it one of the most highly-trafficked sites on the internet.

Vlogging is an interesting animal because of the technical requirements that it takes to orchestrate such a thing and the ability to include the business nature of blogging. In video blogging, the author has to not only create fresh, compelling content, but also has to have and exude a film-face and voice in order to attract and keep the listener’s attention. No, they don’t have to be os supermodel or GQ quality, but they do have to be able to engage the camera, speak to the listener in a friendly tone and present themselves well on camera. Fortunately, in this type of content sharing, you can speak off the cuff, even occasionally throwing a few uhm’s and ahh’s for good measure. Unfortunately, you cannot go back and edit, erase or remove any subject or content ideas because once your idea is spoken, it’s gone. You can edit and splice parts of the presentation, but the topic remains the same. In standard blogging, you can go back several times and edit, re-word sentences, change thought patterns, etc. Case in point: while writing this blog entry, I’ve already done just that several times before you read the final piece. That’s part of the beauty of basic blogging.

Video blogging can be done by almost anyone in the corporation, provided that they have an understanding or even experience with filming, being filmed, editing and presentation. It can be as simple or as sophisticated as the author wants it to be. However, because it is a different kind of social media outreach, it has to align with regular blogging by offering listeners something of value that will enhance their business or personal lives. But, will it work for your company? Check back with me on my next post as we discuss the benefits (or detriments) that vlogging can be to your corporation.

Here is a list derived from the Wikipedia source that shows what companies are vlogging, events that involved vlogging and important dates in this social media venue.

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  • 2000, January 2 – Adam Kontras launches the first (known) video blog,[8] The Journey, detailing his move to Los Angeles and his attempt at showbusiness. He would later host a segment on The Early Show.[9]
  • 2003, June 15 – Nacho Durán launches the first (known) South American (Sao Paulo, Brazil) videoblog based on soundless loops made out of sequences of pictures daily taken from a portable webcam.[10]
  • 2004, January 1 – Steve Garfield launches his videoblog and declares that 2004 would be the year of the video blog.[11][12]
  • 2004, June 1 – Peter Van Dijck and Jay Dedman start the Yahoo! Videoblogging Group, which becomes the center of a community of vloggers[13][14]
  • 2005, January – Vloggercon, the first videoblogger conference, is held in New York City.[15]
  • 2005, July 20 – The Yahoo! Videoblogging Group grows to over 1,000 members.[16][5]
  • 2006, July – YouTube has become the 5th most popular web destination, with 100 million videos viewed daily, and 65,000 new uploads per day.[17]
  • 2006, July 5 – Host Amanda Congdon leaves Rocketboom over differences with her business partner Andrew Baron.[18][19]
  • 2006, November – The Vloggies, the first annual videoblogging awards, is held in San Francisco.[20]
  • 2007, May and August – The Wall Street Journal places a grandmother on the front page of its Personal Journal section.[21] In August she is featured on an ABC World News Tonight segment[22] showing the elderly now becoming involved in the online video world.

Source

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Bridget Wright

Writer, Blogger
I am a freelance writer, blogger and professional motivational speaker. I primarily focus on business content, offering my clients strategic marketing strategies for their businesses. I have been an entrepreneur for over 13 years, after having worked extensively in corporate America.
 
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