Vedanta is a UK based diversified FTSE 100 metals and mining company. When I visited their website I found a unique and effective use of the Ws — Who, What, Where — in their About Us section.
The design is simple uncluttered and right to the point. First the Who We Are area has the essentials that should be included on an About Us section–
- The Group (This takes you to a graphic and description of the company’s businesses)
- Quick Facts
- Mission and Values (Definitely not typical)
- History (Very creative)
- Strategy (Accomplishments against strategy explained)
- Competitive Strengths (Many company websites lack this, Vedanta has a robust treatment)
- The Board (OK but not very unique)
- Management Structure
The What We Do section is comprehensive and you are able to drill down to more detail. The section is all text. The use of some graphics would be most useful since there is a fair amount of data to digest.
Where We Operate is basic and a bit sparse compared to the robust Who We Are. This section could be easily enhanced with maps and graphics.
Another well done section that is not in About Us but is included in this section by many companies — People and Employment. This section includes what Vedanta expects of its people —
Our expectation is that you will:
- work ‘hands-on’ within our organisations;
- help to bring in the significant operational gains that the Group has enjoyed;
- introduce best practices; and
- train and share knowledge with the existing operational team,
…all with an objective of achieving global-scale capacities in our companies.
So if you are:
- bubbling with energy, enthusiasm and creative ideas,
- ambitious to within your own career,
- willing to take on new challenges,
- in the habit of doing things in an unconventional way,
…we’d love to hear from you!
Vedanta sets a good example for how to design an effective About Us section. With some enhancements explained above, it would be a great example.
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