Corporate Eye

Vedanta — Using the Ws in About Us

Vedanta is a UK based diversified FTSE 100 metals and mining company. When I visited their website I found a unique and effective use of the Ws — Who, What, Where — in their About Us section.

The design is simple uncluttered and right to the point. First the Who We Are area has the essentials that should be included on an About Us section–

The What We Do section is comprehensive and you are able to drill down to more detail. The section is all text. The use of some graphics would be most useful since there is a fair amount of data to digest.

Where We Operate is basic and a bit sparse compared to the robust Who We Are. This section could be easily enhanced with maps and graphics.

Another well done section that is not in About Us but is included in this section by many companies — People and Employment. This section includes what Vedanta expects of its people —

Our expectation is that you will:

  • work ‘hands-on’ within our organisations;
  • help to bring in the significant operational gains that the Group has enjoyed;
  • introduce best practices; and
  • train and share knowledge with the existing operational team,

…all with an objective of achieving global-scale capacities in our companies.

So if you are:

  • bubbling with energy, enthusiasm and creative ideas,
  • ambitious to within your own career,
  • willing to take on new challenges,
  • in the habit of doing things in an unconventional way,

…we’d love to hear from you!

Nicely done.

Vedanta sets a good example for how to design an effective About Us section. With some enhancements explained above, it would be a great example.

The following two tabs change content below.
Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.