A hot trend these days is revamping a brand logo to have a more modern Web 2.0-friendly look and feel. Vauxhall joined the bandwagon with the release of the new Vauxhall logo which shows a modernized griffin with a three-dimensional appearance. I have seen the new logo as pictured here with a black background as well as with a red background that matches the old logo pictured here.
I actually think this logo redesign was well done. I think many companies take the Web 2.0 modernization idea too far, but Vauxhall gave its logo a simple upgrade that enhances the brand rather than detracting or running counter to it.
The Vauxhall logo was last updated in 2003, but the changes were minimal. The new logo is noticeably updated.
The new logo won’t debut until July and will slowly be used on all products with a complete corporate identity change scheduled for August.
What do you think of the new Vauxhall logo? I like it. As I said, it makes the logo modern without deviating too far from the brand image. Leave a comment and share your thoughts about the Vauxhall logo redesign and the current trend in modernizing logos and making them Web 2.0-friendly.
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