Corporate Eye

Vauxhall Logo Gets a Web 2.0 Overhaul

A hot trend these days is revamping a brand logo to have a more modern Web 2.0-friendly look and feel. Vauxhall joined the bandwagon with the release of the new Vauxhall logo which shows a modernized griffin with a three-dimensional appearance. I have seen the new logo as pictured here with a black background as well as with a red background that matches the old logo pictured here.

I actually think this logo redesign was well done. I think many companies take the Web 2.0 modernization idea too far, but Vauxhall gave its logo a simple upgrade that enhances the brand rather than detracting or running counter to it.

The Vauxhall logo was last updated in 2003, but the changes were minimal. The new logo is noticeably updated.

The new logo won’t debut until July and will slowly be used on all products with a complete corporate identity change scheduled for August.

What do you think of the new Vauxhall logo? I like it. As I said, it makes the logo modern without deviating too far from the brand image. Leave a comment and share your thoughts about the Vauxhall logo redesign and the current trend in modernizing logos and making them Web 2.0-friendly.

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.