Corporate Eye

Twitter May Finally Pay Off for Businesses – Naked Pizza is First

The now infamous Twitter, a social networking tool that allows you to micro-blog your thoughts and status in a mere 140-characters or less, may finally be able to show a tangible profit for some businesses.

What do you think is a good way for a business to maximize the use of the Twitter platform with visible results? Many debates exist over this, some wondering whether or not Twitter is a farce, a waste of time, an ingenious marketing tool or the greatest thing to have been invented since the Internet. Each has their own opinion of course, but what really matters is whether or not the businesses are profiting (in dollars or in branding) from their Twitter experience.

The Naked Pizza Company has a killer idea that they’re using for Twitter: recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business. (Full Story)

Using the Twitter platform, they are able to tell exactly how much in sales can be attributed to the Twitter action. Are they on to something? Perhaps! With a 15% increase in their business sales for the day that the test run began, I would definitely say so.

In 140-characters or less, Twitter is starting to show some signs of profit for some for-profit businesses. For a while, it may have seemed that they were going to be a charity tool for most, simply giving away things (links, articles, information) without asking for anything in return. But, that may be still happening too…

Instances like this is where having a Twitter account is substantially rewarding and tangible. But, is there an instance when its not? Sure!

This post from Adage.com on the prayer-Twittering situation has gotten a few folks wondering what the point of Twitter is and how it applies in this case. A point well-taken in the article is where they mention the possibility of over 4 million heeding the Cardinal’s advice and overloading the Twitter space. That’s something to consider. Given that there still is not a (public) monetizing plan in place for the social site, so an additional (possibly) few million could do what to the system? And leave us all (with real businesses) unable to Tweet? Heaven forbid!

How do you think Twitter is best served? As a for-profit entity or strictly as a social media platform to “bring everyone together?”

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Bridget Wright

Writer, Blogger
I am a freelance writer, blogger and professional motivational speaker. I primarily focus on business content, offering my clients strategic marketing strategies for their businesses. I have been an entrepreneur for over 13 years, after having worked extensively in corporate America.
 
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