The company that builds the perfect tool to track brand mentions across the social Web will become a billionaire. Unfortunately, that person or company has not yet launched that tool, but every brand and marketing manager anxiously awaits its arrival. Until then, SocialSeek by Sensidea is getting a bit of buzz for allowing some useful tracking of brand mentions on social media sites like Twitter, YouTube, Flickr, Blogger and more. Tracking can even be done on a city level, so there is value in terms of demographic segmentation and regional marketing and branding strategy development.
SocialSeek is free, and it’s important to remember that it’s far from perfect. However, with no perfect tool available to track brand mentions on the social Web, any tool that can add to the data you collect can be helpful and should be researched and tested. Just keep in mind that the information should be exploratory in nature because it’s not going to be completely accurate.
There are several tools online that help companies track brand mentions online They come with a variety of pricetags and functionalities and again, none are perfect. Take a look at the sites below, research and test them, and find the best mix for your company and brand.
What tools have you found that help track brand mentions across the social Web? Leave a comment and share your recommendations.
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