Corporate Eye

Top Brand Marketing Topics of 2014

speech bubble brand marketing 2014As 2014 comes to a close, it’s a great time to review what brand marketing topics got people talking during the past 12 months. Undoubtedly, these topics will still be important during the next 12 months.

With that in mind, I went through every article related to brand marketing that I wrote for Corporate Eye in 2014, and several topics kept coming up again and again. Those hot topics were:

Internal Branding and Company Culture

If your employees don’t believe in your brand, then why should customers believe in it, buy it, or tell anyone else about it? In other words, without a company culture that prioritizes internal brand building, your brand’s success will be limited.

Leadership and Brand Marketing in the Corporate Environment

If your executives don’t champion your brand, live the brand promise, and hold employees accountable for supporting and protecting the brand, your brand will not be able to reach its full potential.

Brand Marketing and Data

Data is the hottest brand marketing topic and it will be for a long time. That’s because marketers are far from finding affordable and effective ways to collect, analyze, and use all of the data that is available to them.

Crowdsourcing for Brand Marketing

Some brands have found great success in leveraging consumers through crowdsourcing for affordable promotion with massive reach. It’s a trend that will surely become even more popular in 2015.

Visual Branding, Brand Storytelling, Mobile Marketing, Disaster Response, and Brand Development

Infusing emotion into brand marketing is at the heart of visual branding and brand storytelling, which have become priorities in a large number of marketing departments in 2014. Both can be tapped to help develop brands and protect their images, particularly in the digital space. The trick is integrating consistent brand experiences across the fragmented channels of distribution where we’ve nearly reached the tipping point to mobile-first strategy development.

These are just some of the most popular and common brand marketing topics discussed on the Corporate Eye blog in 2014. What brand marketing topics mattered to you most during the past 12 months? Leave a comment and share your thoughts.

Image: Flavio Takemoto

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.
 
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