As 2014 comes to a close, it’s a great time to review what brand marketing topics got people talking during the past 12 months. Undoubtedly, these topics will still be important during the next 12 months.
With that in mind, I went through every article related to brand marketing that I wrote for Corporate Eye in 2014, and several topics kept coming up again and again. Those hot topics were:
Internal Branding and Company Culture
If your employees don’t believe in your brand, then why should customers believe in it, buy it, or tell anyone else about it? In other words, without a company culture that prioritizes internal brand building, your brand’s success will be limited.
- How to Build a Company Culture that Supports Your Brand
- Leveraging Company Culture for Brand Storytelling
- The Effect of Company Culture on Brand Image
- Developing a Culture of Coaching on Your Brand Marketing Team
- Do Your Employees Buy Your Brand?
Leadership and Brand Marketing in the Corporate Environment
If your executives don’t champion your brand, live the brand promise, and hold employees accountable for supporting and protecting the brand, your brand will not be able to reach its full potential.
- 3 Things Corporate Boards Must Understand about Digital Marketing and Branding
- 3 Ways to Structure Brand CSR in Your Company
Brand Marketing and Data
Data is the hottest brand marketing topic and it will be for a long time. That’s because marketers are far from finding affordable and effective ways to collect, analyze, and use all of the data that is available to them.
- Brands and the Disease of Data Paralysis – A 3-Step Cure
- Measuring the Fragmented Brand Experience across Multiple Devices
- 5 Social Media Marketing KPIs You Should Track for Your Brand
Crowdsourcing for Brand Marketing
Some brands have found great success in leveraging consumers through crowdsourcing for affordable promotion with massive reach. It’s a trend that will surely become even more popular in 2015.
- Brands Successfully Leveraging Crowdsourcing for Marketing
- Crowdsourcing for Brand Marketing on Pinterest
Visual Branding, Brand Storytelling, Mobile Marketing, Disaster Response, and Brand Development
Infusing emotion into brand marketing is at the heart of visual branding and brand storytelling, which have become priorities in a large number of marketing departments in 2014. Both can be tapped to help develop brands and protect their images, particularly in the digital space. The trick is integrating consistent brand experiences across the fragmented channels of distribution where we’ve nearly reached the tipping point to mobile-first strategy development.
- Why You Need to Harness the Power of Visual Branding
- 5 Key Elements of a Great Brand Story
- 3 Biggest Mobile Marketing Mistakes Brand Marketers Made in 2014
- 10 Steps to a Brand Disaster Response Plan that Works
- The Importance of Upsell Relevance for Brand Marketing
These are just some of the most popular and common brand marketing topics discussed on the Corporate Eye blog in 2014. What brand marketing topics mattered to you most during the past 12 months? Leave a comment and share your thoughts.
Image: Flavio Takemoto
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