An important part of marketing and branding is appealing to consumers’ senses, and sound is just as important as smell, touch, taste and sight. I was particularly interested in an article I read on the Fast Company Web site today that revealed the most well-known sounds, including the top 10 branded sounds. Believe it or not, the Intel sound that’s become so recognized that it’s now part of the company’s advertising campaign (check out the ad below), is second in terms of popularity only behind the sound of a baby crying.
The list is based on a small study done by Buyology Inc. and Elias Arts with 50 people and used neuroscience research methods to evaluate participants’ reactions to a wide variety of sounds.
According to the Fast Company article, the top 10 non-branded and branded sounds are:
1. Baby giggle
3. Vibrating phone
4. ATM / cash register
5. National Geographic
7. T-Mobile Ringtone
9. ‘Star Spangled Banner’
10. State Farm
And the top 10 branded sounds are:
2. National Geographic
7. State Farm
8. AT&T Ringtone
9. Home Depot
10 Palm Treo Ringtone
You can listen to all of the sounds by following this link to the Fast Company Web site.
Have you considered the importance of sound in building your brand? Sounds like now is the time to do so.
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