2013 is drawing to a close and one thing is certain—the hottest brand marketing topics of 2013 will still be hot in 2014. If you haven’t already done so, you should prioritize your 2014 marketing plan to include strategies aligned with each of this hot brand marketing topics.
As a recap, here are some must-read articles from the 2013 Corporate Eye Brand Archives about the biggest brand marketing topics of the year.
While we’re not at a mobile-first marketing strategy for all brands yet, we’re certainly at a multi-screen marketing strategy already. Mobile will continue to grow in market size and importance, and you can bet things will never go back to the way they were. Resistance is futile. For more information, read:
- 15 Statistics that Support a Mobile-First Strategy
- Responsive Web Design for Brand Advertisers and Brand Publishers
- The Battle for Mobile Advertising Standards
Big data continues to be one of the hottest marketing topics although gathering the right data and effectively using that data to truly boost ROI remains elusive to most companies. For more information, read:
- Breaking Down the Data Behind Big Data for Brand Marketing
- Companies Failing in Data-Driven Customer Sales and Marketing Intelligence
Social Media Marketing and Content Marketing
For years, social media marketing and content marketing have been two of the hot brand marketing topics, and 2013 was no different. In fact, you can expect social media marketing and content marketing to continue to be two of the most talked about marketing topics again in 2014. For more information about social media marketing and content marketing in 2013, read:
- Research Reveals that Senior Business Leaders Do Not Understand Social Media
- 8 Proven Tricks to Create Perfect Pinterest Pins
- YouTube Marketing Lessons from the Top 100 Global Brands
- What Does Your Blog Say about Your Brand?
- How to Turn a B2B LinkedIn Company Page into a Sales Tool
- 5 Ways to Turn Employees into Vocal Online Brand Advocates
- Content Marketing Really Can Drive Leads
Online advertising in 2013 focused heavily on fraudulent traffic, privacy, and cookie tracking. Advertisers want more accurate performance data—a demand that certainly won’t go away in 2014. For more information, read:
- Online Advertising Traffic Fraud Best Practices Released by IAB
- U.S. Federal Trade Commission Tells Search Engines to Differentiate Ads
- Who Stole the Web Cookie from the Cookie Jar?
Any way you look at it, brand marketing is about digital and mobile today. However, a fully-integrated marketing plan where online, offline, and mobile elements complement each other is always the best strategy to follow. With that in mind, don’t get so caught up on online and mobile that you start losing opportunities in 2014.
Image: Andrey Gorshkov
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