Corporate Eye

The Hottest Brand Marketing Topics of 2013 – Ignore Them at Your Own Peril

hot brand marketing topics2013 is drawing to a close and one thing is certain—the hottest brand marketing topics of 2013 will still be hot in 2014. If you haven’t already done so, you should prioritize your 2014 marketing plan to include strategies aligned with each of this hot brand marketing topics.

As a recap, here are some must-read articles from the 2013 Corporate Eye Brand Archives about the biggest brand marketing topics of the year.

Mobile Marketing

While we’re not at a mobile-first marketing strategy for all brands yet, we’re certainly at a multi-screen marketing strategy already. Mobile will continue to grow in market size and importance, and you can bet things will never go back to the way they were. Resistance is futile. For more information, read:

Big Data

Big data continues to be one of the hottest marketing topics although gathering the right data and effectively using that data to truly boost ROI remains elusive to most companies. For more information, read:

Social Media Marketing and Content Marketing

For years, social media marketing and content marketing have been two of the hot brand marketing topics, and 2013 was no different. In fact, you can expect social media marketing and content marketing to continue to be two of the most talked about marketing topics again in 2014. For more information about social media marketing and content marketing in 2013, read:

Online Advertising

Online advertising in 2013 focused heavily on fraudulent traffic, privacy, and cookie tracking. Advertisers want more accurate performance data—a demand that certainly won’t go away in 2014. For more information, read:

Any way you look at it, brand marketing is about digital and mobile today. However, a fully-integrated marketing plan where online, offline, and mobile elements complement each other is always the best strategy to follow. With that in mind, don’t get so caught up on online and mobile that you start losing opportunities in 2014.

Image: Andrey Gorshkov

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.
 
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