Corporate Eye

The Big 3 of Luxury Brands

Did you know that Belvedere Vodka, Guerlain, Fendi, Bvlgari, Moet & Chandon, and De Beers are owned by the same company? The world of luxury brands is smaller than you might think.

In an infographic from Infographic Labs, the luxury brand landscape is displayed visually, and the leaders have broader reaches and more power and influence than most consumers are likely to realize. For example, as the infographic explains, there is a good chance that your favorite luxury brand is owned by one of the Big 3 luxury brand giants — LVMH, PPR, or Richemont.

If you mentioned one of the Big 3 company names, the majority of consumers might not recognize them, but you can bet that consumers will recognize one or more of the brands the Big 3 own. Take a look at the infographic to see which companies own which luxury brands. The infographic also shows you which luxury brands are owned by Prada, a minor player in comparison to the Big 3, and which luxury brands are still independent (for now).

Click the image to view it full size.

luxury brands infographic

The Big 3 companies do an excellent job of marketing luxury brands as individual entities with unique brand promises. It’s unlikely that many consumers would know that Cartier, Mont Blanc, and Chloe are owned by the same company, Richemont, but they are likely to recognize one or more of those brand names and the promises associated with the brands they recognize.

A decentralized brand strategy is particularly important for luxury brands where protecting individual brand images is so critical. One brand should never have the opportunity to taint another in the luxury marketplace, and the Big 3 luxury brand companies know it and live it.

Which company owns your favorite luxury brand? Do you know?

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.

thank you i have known a lot about LVMH and PPR but not much about richemont thanks a lot it would be very nice if u could also give a brief description about other minor or independent biggies like PRADA,CHANEL,BURBERRY

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