Corporate Eye

The Amazing Reach of Apple iTunes

I have to admit that I had no idea Apple iTunes was so big internationally.  In the comScore Consumer World Metrix Report, I learned that nearly 25% of Japanese Internet users accessed Apple iTunes during the month of August 2008.  That’s one out of every 4 people who use the Internet in Japan or 13.5 million Apple iTunes users.  Now, that’s a significant statistic.

Globally, the reach of Apple iTunes is at 11.2%, so clearly, there is something to be said for how Apple markets its products internationally.  Other countries reported similar Apple iTunes reach statistics. 

Check out the Apple iTunes stats from comScore below:

  • Worldwide = 11.2% reach (107.2 million unique users)
  • Japan = 23.7% reach (13.6 million unique users)
  • United Kingdom = 23.4% (8.3 million unique users)
  • United States = 19.6% (31.7 million unique users)
  • France = 12.4% (4.0 million unique users)
  • Germany = 10.7% (3.8 million unique users)

So there are three things to learn from these statistics. 

First, Apple is a force to be reckoned with as well as one to watch and learn from. 

Second, hooking your brand up with Apple iTunes sounds like a strategy worth investigating.  Apple actively looks for iTunes content providers and partners.   It just might be something to look into.

Third, if you or the leadership at your company doesn’t know what iTunes is, it’s time for a crash course and a reprioritization of media and channel analyses.

Your thoughts…

Image: Flickr

The following two tabs change content below.
Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.