I read a article that mentioned the new Tesco PLC website, so I took a look. Though I’ve reviewed many websites, Tesco’s is in a class by itself. First, look at the Home Page —
Lively, good use of graphics for highlighting key navigation themes. I like the Fast Find in the upper left. Each link takes you to a page that has a similar graphical theme. Note also the effective use of navigation menus throughout the page. I next clicked on Talking Tesco in the top menu on the far right.
Now this is an example of stakeholder engagement. Note the stakeholder groups in the graphic; each has an opportunity to express their comments. Well done indeed.
Next on the About Us page there is a navigation graphic for the Annual Review. This is more than the typical Annual Report pages —
This is a benchmark for making it easy for visitors to access a wealth of information about the performance of the company. Some key items —
- CEO communication
- Ability to view summary information and as much detail as you wish
- Build your own report
- Interactive charting (this offers many options to view a wide variety of charts)
Very comprehensive but there are tools to let you sort through to meet your needs.
There is more on this site that is unique. For example Tesco is an international company. To help you understand where they do business, Tesco provides an interactive map.
Click on the icons on the map and you are able to drill down to more detailed information. There is additional commentary about the location along with images.
There is much more to access on this site such as the Our History page. Another example of Tesco’s effective use of graphics and narrative.
I could go on but perhaps another posting would be appropriate. I will end with a reference to Tesco’s display of Key Performance Indicators. They clearly show their menu of indicators and how they performed against them.
Well done Tesco for a website that provides users with open and effective communications.
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