Corporate Eye

Tesco PLC — The Shape Of Corporate Websites To Come

I read a article that mentioned the new Tesco PLC website, so I took a look. Though I’ve reviewed many websites, Tesco’s is in a class by itself. First, look at the Home Page

Tesco Home Page

Lively, good use of graphics for highlighting key navigation themes. I like the Fast Find in the upper left. Each link takes you to a page that has a similar graphical theme. Note also the effective use of navigation menus throughout the page. I next clicked on Talking Tesco in the top menu on the far right.

Tesco Stakeholders

Now this is an example of stakeholder engagement. Note the stakeholder groups in the graphic; each has an opportunity to express their comments. Well done indeed.

Next on the About Us page there is a navigation graphic for the Annual Review. This is more than the typical Annual Report pages —

Tesco Annual Report

This is a benchmark for making it easy for visitors to access a wealth of information about the performance of the company. Some key items —

  • CEO communication
  • Ability to view summary information and as much detail as you wish
  • Build your own report
  • Interactive charting (this offers many options to view a wide variety of charts)

Very comprehensive but there are tools to let you sort through to meet your needs.

There is more on this site that is unique. For example Tesco is an international company. To help you understand where they do business, Tesco provides an interactive map.

Tesco map

Click on the icons on the map and you are able to drill down to more detailed information. There is additional commentary about the location along with images.

There is much more to access on this site such as the Our History page. Another example of Tesco’s effective use of graphics and narrative.

I could go on but perhaps another posting would be appropriate. I will end with a reference to Tesco’s display of Key Performance Indicators. They clearly show their menu of indicators and how they performed against them.

Well done Tesco for a website that provides users with open and effective communications.

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Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.

It looks nice an’ all, but I think some of the copy could do with a once-over.

I was going to use this comment box but I’ve got so much to say I think I might save it for my own blog and link back to yours, if that’s ok?

Go for it Clare – I’d love to have your views on Tesco’s web copy. Good Copy Bad Copy is in my feedreader, so I’ll look forward to seeing your thoughts any day soon.

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