What proportion of your investors are individuals? How are you connecting with them?
For Dell, that percentage is about 20%, and, as reported on the Dell IR blog, they’ve set up a series of opportunities for individuals to meet with investor relations professionals at conferences across America.
SAP do the same; you can find out where they’ll be on their financial calendar.
This seems like a good idea, particularly for those companies with a high proportion of retail investors. After all, the professionals often get a lot of attention …
This will be costly, particularly on a per-investor-head basis. Each of these individuals’ investments are probably pretty small, relatively. (Yes, I know there is a wider PR value in these meetings). Is there a way in which you could connect with the individual investors without having to travel out to meet them?
We’ve mentioned the Petrobras live chat sessions before.
Telecom Italia, for whom retail investors are 34% of their investor base, take communication with their retail investors very seriously. They have several pages of their corporate site dedicated to this group, as well as a specific website, which seems to be unavailable today, but the idea is that daily communication can be maintained between shareholders and TI. In addition, they have a third site, a club for retail investors, which can provide newsletters, a weekly stock market report, email alerts and daily text messages including the daily closing price of the share (ordinary and savings shares) and the change in price compared to the day before, in addition to the closing price of the S&P/MIB index.
How many retail investors have you made contact with this week?
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