Corporate Eye

StatoilHydro: engaging through innovation

September 17, 2009
by

I’ve noticed a trend in corporate websites–use an engaging homepage to attract visitors.

staoilhome StatoilHydro: engaging through innovation

Items of note–

  • The use of a large image at the top of the page to balance text
  • Current news items are displayed
  • Links to major reports
  • Links to key information on share price

Other items in this format is to have highlights to corporate initiatives and job postings.

I find this format to be effective since it presents comprehensive information in an eye-appealing format.

Having a compelling homepage does not result in StatoilHydro skimping on its About Us section. Instead they offer a feature-rich and appealing section–

staoilabout1 StatoilHydro: engaging through innovation

The company offers multimedia descriptions –

A very effective use of multimedia to inform stakeholders.

As you drill down through Corporate Governance you see the design replicated. For example click on Corporate Governance–

staoilcg1 StatoilHydro: engaging through innovation

Some features include–

StatoilHydro grabs you on their homepage and then offers you well organized and imaginative content.

StatoilHydro: engaging through innovation

Ed Konczal

Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.

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Comments
Gjertrud Lindberg
September 18, 2009 at 9:01 am

Very nice reading! Thank you!

Reply
Lucy
September 18, 2009 at 9:34 am

Hi Gjertrud

I was very taken with the StatoilHydro site when Ed’s post brought it to my attention; particularly the attention to the detail of what the visitor might like to see. For example, I think it is rare to see the CV of the candidate recommended by the nominations committee highlighted on the AGM page. But what a good idea.

Thanks for reading!

Lucy

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