StatoilHydro: engaging through innovation

I’ve noticed a trend in corporate websites–use an engaging homepage to attract visitors.

Items of note–

• The use of a large image at the top of the page to balance text
• Current news items are displayed
• Links to major reports
• Links to key information on share price

Other items in this format is to have highlights to corporate initiatives and job postings.

I find this format to be effective since it presents comprehensive information in an eye-appealing format.

Having a compelling homepage does not result in StatoilHydro skimping on its About Us section. Instead they offer a feature-rich and appealing section–

The company offers multimedia descriptions –

• StatoilHydro worldwide offers a comprehensive overview of where it operates
• Above and Below is an innovative review of the company’s history
• Our operations covers business off the coast of Norway

A very effective use of multimedia to inform stakeholders.

As you drill down through Corporate Governance you see the design replicated. For example click on Corporate Governance–

Some features include–

• A decent display of Executive Backgrounds
• An Organization Chart that shows relationships
• Ethics statement (HTML option would be better)

StatoilHydro grabs you on their homepage and then offers you well organized and imaginative content.

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Ed Konczal

Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.

Latest posts by Ed Konczal (see all)

• Tone At The Top Drives Innovation Governance - April 26, 2013
• What is Innovation Governance? - April 4, 2013
• Governance Lags Innovation - March 8, 2013
• Innovation and Corporate Governance: Risks and Opportunities - January 16, 2013
• Board of Directors Roles–Corporate Culture - November 13, 2012

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Governance Lags Innovation Innovation and Corporate Governance: Risks and Opportunities Repsol: An Engaging Website Corporate Governance Award — Colgate Belgium’s Bekaert — Engaging Home Page