One of the Holy Grails for many investor relations departments is to achieve more ownership of their company’s stock by individuals. There are various and sundry reasons for this, including the fact that individual investors tend to keep their stock holdings for longer periods, become proponents of the company’s brands and advocates for the companies they own. One of the problems companies have is getting information to individual investors. They are dispersed and prefer their … Read the rest
Section 1 of the Investor Relations Twitter Strategy Guide
For businesses to get value from Twitter, the company must generate a useful and informative feed of Twitter posts that compels users to “Follow” the company’s Twitter account. On the other hand, to avoid any potential problems with tweets made on Twitter, corporations must be careful not to accidentally publish misleading … Read the rest
Twitter mania is everywhere. Whether the quickly deafening crescendo heralds a change in the world’s communication paradigm, or the impending pop of the social networking bubble remains to be seen. What cannot be ignored is that businesses are embracing Twitter for the benefits they can gain from direct, real-time, two-way communication with consumers and business partners. It is only a matter of time before shareholders and company executives alike start asking, “Where is the company’s … Read the rest
When it comes to using Twitter for Investor Relations, one of the first issues to jump into people’s heads – especially people who went to law school – is how to comply with the wide range of rules and requirements that regulate corporate communications with investors. However, some simple strategies can help you avoid most IR difficulties.
One of the difficulties in establishing a Twitter strategy … Read the rest
A well-followed and useful business Twitter strategy can be a powerful new investor relations tool for many companies. However, an unfocused, boring, and ignored Twitter feed will not only fail to provide new channels for shareholder communications, but will also drain resources that could be better utilized elsewhere. While the IR community is rife with admonishments about why you have to be using Twitter, it seems painfully lacking in information about just HOW Investor … Read the rest
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