Corporate Eye

All posts in Stakeholder

recruitment-marketing


I invited Ron Stewart, who runs the Jobs4Group, to write a post for us today on recruitment marketing.

What is Recruitment Marketing And How Can It Help Your Business?

Have you ever posted job offers on social media or set up a campaign to attract candidates to your business? If so, then you may have inadvertently tried your hand at recruitment marketing. When a company is looking to sell a job vacancy to the public, … Read the rest

navigation

Great looking website—Shame I can’t find what I want

The company was proud of its new corporate website. And the new pages certainly looked modern and fresh, thanks to the time and money that had been spent on development. But there was a problem, and it wasn’t discovered until the site had gone live. Put bluntly, site visitors couldn’t find what they wanted on the site and the reason for this was simple – the … Read the rest

variety

Most companies now understand that supporting diversity can no longer be filed under “nice to have”. A well-thought-out diversity strategy offers lucrative opportunities for stakeholder dialogue and understanding. It can also be a fantastic aid to recruiting and promote employee development. On so many levels, doing diversity well can help with the company “bottom line”, and that’s not just me saying that either. A recent report (PDF) by the Chartered Institute of Personnel and Development … Read the rest

reading-careers-content

There’s no getting around it. The key to successful online recruiting is having great careers content. Radical web design is one way to achieve this, and readers of this blog will know how much I liked all the ideas on Medallia’s creative website. But this isn’t the only way to grab jobseekers’ attention. An apparently conventional looking Careers section can engage and also be inventive. And it just so happens that I’ve just come … Read the rest

why-invest

The Tale of the Big Why

I’d like to start this blog entry with a request for money. What’s that? You want to know why I want money. Well, I’m looking for investors in my business. What’s that again? You want me to make an investment case. No problem. If you just head over to my company website, you’ll find… hold on a moment.

It’s unlikely that anyone would play down the significance of the … Read the rest