Corporate Eye

All posts in Stakeholder

disaster fire

Are you prepared to face a brand disaster? If your brand reputation is disparaged and word is spreading quickly, what will you do?

Every business needs to have a brand reputation monitoring process in place as well as a plan to act if content and conversations start spreading that could hurt the brand, sales, and profits.

If you don’t have a brand disaster response plan, follow the 10 steps below to ensure you create one … Read the rest

buy now

The psychology of consumer behavior is one of my favorite subjects, so I was thrilled to stumble on an infographic from Help Scout (shown at the end of this article), which shares 10 ways to convert more customers using psychology.

Consumers are human beings, and human beings are innately influenced by their emotions and their psychological makeups. The psychology and philosophy of branding, marketing, needs, and actions are intrinsically linked. Ignore consumer psychology, and your … Read the rest

euros dollar growth

Want to make a customer angry? Offer them an upsell that is unrelated to their original purchase.

Want to make them angrier? Offer them that same upgrade again.

Want to make them so angry that they won’t buy your brand again and will tell other people not to buy it either? Offer them that same upgrade one more time.

Making one more sale and increasing per-customer sales numbers are important for most businesses. However, upsell … Read the rest

lancaster-onboarding

If you’re based here in the UK, you’ll be bracing yourself for pictures in the papers tomorrow of young people embracing each other happily, or jumping in the air, waving bits of paper. They’re already on schools’ websites, and online…

Yes, it’s Results Day today, and I’ve been to school twice (A-levels and AS-level results). I did spot a genuine embracing scene (though no jumping).

Of course, things move faster these days than they used … Read the rest

digital coupons

The State of Digital Coupons report from RetailMeNot and Forrester Consulting reveals that digital coupons are still a critical method of building brand loyalty and generating sales.

In fact, coupons are the most effective method of influencing customer purchase decisions with survey respondents ranking coupons twice as effective as sales (59% vs. 28%) and more than six times more effective than daily deal vouchers (9%).

Furthermore, more than two out of three consumers believe that … Read the rest