Corporate Eye

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hot flames

When it comes to social media marketing, tools and fads come and go in a heartbeat. What’s hot today, might not be hot tomorrow.

However, in 2014, we’re seeing some trends that won’t go away anytime soon. As truly useful tools rise to the top of the cluttered marketplace, brand marketers are gaining new abilities to drive real results via social media.

With that in mind, let’s take a look at what’s hot in social … Read the rest

local marketing business map

Local marketing is becoming more competitive every day and online consumer reviews play a large part in motivating consumers to make purchase decisions. For the fourth year, BrightLocal conducted its annual Local Consumer Review survey and found that online consumer reviews are critical to small businesses and large businesses operating on a local level.

BrightLocal surveyed 5,000 consumers in its Local Consumer Panel with 2,104 people responding (90% from the U.S. and 10% from Canada). … Read the rest

pinterest target most pinned

Pinterest is an effective social media marketing tool, but few brands are actually using it effectively to connect with their target audiences.

Before you launch your Pinterest marketing initiatives, consider how your audience uses Pinterest. It’s used differently by different groups of people, and it’s used differently than any other social media site.

For example, people pin content in a fairly structured manner. Pins are related to categories in users’ minds and those categories turn … Read the rest

orkut

Just two weeks ago, I wrote an article for Corporate Eye about Google+ turning three years old and Google’s strategy for the future. A few days later, Google announced that it would be shutting down Orkut.

What is Orkut? If you don’t live in Brazil, you might not know the Orkut brand. Long story short, Orkut is a Google-owned social network. Back in 2004, over half of Orkut’s traffic was from the United States, but … Read the rest

mcdonalds hamburger

A survey of over 32,000 Consumer Reports magazine subscribers in the United States ranked McDonald’s hamburgers as the worst of 96,200 dining experiences at 65 national and regional fast and casual restaurant chains serving hamburgers, Asian, pizza, sandwich, chicken and Mexican foods.

The most important finding of the study for these restaurant chains is that they’re missing the key to fully satisfying customers today, particularly the millennial audience segment. According to the survey findings, only … Read the rest