Corporate Eye

All posts in Stakeholder

googleplex

What does your brand promise to consumers? Does your company culture reflect that promise?

Your employees are your most powerful brand advocates. Do they believe your brand promise? Do they live that promise every day at work?

If your company culture doesn’t match your brand promise, then there is no reason for employees to believe it or advocate your brand. Instead, they’ll be reminded every day that the company’s message to customers is very … Read the rest

mouse click computer

According to research from Ebuzzing, the biggest threat to online video advertising is not click fraud but rather “click away” user behavior. In other words, users are annoyed by online video ads and click away from them when they load in their video players.

The research revealed that 36% of video ads are not viewable worldwide. Furthermore, 50% of video ads purchased directly from video publishers are not viewable, and 66% of video ads … Read the rest

mobile ad click rate graph mouse

The lifespan of a mobile ad is very short. In fact, three minutes after it displays to a user, a mobile ad has already received about 100% of the click-throughs that it will ever get.

This data comes from a study published by Andrew Waber of Chitika on Marketingland, which analyzed a single week of ad performance on the Chitika ad network. No, this is not a large study, so the results are certainly not … Read the rest

mouse click web traffic

Where does traffic to your branded website come from? Check your analytics data and it’s highly likely that Facebook will be near the top of the referrer list. That’s because Facebook now accounts for nearly a quarter (23.9%) of all traffic to websites. In other words, social referrals, particularly social referrals from Facebook, are getting more important every day.

This data comes from the 2nd Quarter 2014 Shareaholic Social Media Traffic Report. The study … Read the rest