Corporate Eye

All posts in Stakeholder


How many other people have the same name as you?

There are a lot of Lucy Nixons. As well as several in the UK, I know there’s an estate agent in America, as well as a Lucy who does equine Reiki treatment. In Australia there’s an illustrator and a cyclist… and there must be more.

Plenty of scope for confusion, especially since we obviously have similar email addresses. In recent weeks I have:


Today’s post comes from Chris Lee, and talks about choosing when to use different kinds of language when recruiting: using the right tool for the job. I thought it aligned neatly with our earlier posts about plain English, and with our posts about recruitment. Over to you, Chris…

Effective communication during the recruitment process

Normally, when a business tries to communicate what it does to the wider population it tries to avoid using esoteric terminology. … Read the rest


Most companies understand the value of innovation, or at least they say they do in the research and development part on their website…

We often come across businesses with a great research and development story that don’t share this online, or don’t do it particularly well. By talking about innovation, a company can reach out to key stakeholders, and also promote core messages about their business. For these reasons, an increasing number of companies include … Read the rest


Every company is digital and every employee is a mobile worker.

Driving this trend is enterprise mobility one of the most disrupting changes facing business. While many interpretations exist, enterprise mobility refers not only to mobile workers and mobile devices, but also to the transfer of corporate data via messaging, conferencing, files and storage. Workers now are able to transact business with anyone, anytime, anywhere, anyplace with any device.

Enterprise mobility promotes sharing of knowledge … Read the rest


The application process is often the neglected Cinderella of the recruiting journey, so it’s no surprise it’s a common source of job seeker dissatisfaction. If a company wants to beat their rivals to recruit the best, the one thing to avoid is frustrating applicants when they try to apply. There’s one sector that’s pioneering an innovative and customer focused approach to the Cinderella of the recruiting process. And it might not be one you expect. … Read the rest