Corporate Eye

All posts in Stakeholder


Based in the UK?

Exactly how will your company be affected by the result of the referendum on the UK’s membership of the EU—whichever way it goes?

This is going to be a big issue over the next year or so, depending on when the date of the vote is set to be. It may even be this summer, according to comment over the weekend, which means less time to prepare than you might think… … Read the rest


I invited Ron Stewart, who runs the Jobs4Group, to write a post for us today on recruitment marketing.

What is Recruitment Marketing And How Can It Help Your Business?

Have you ever posted job offers on social media or set up a campaign to attract candidates to your business? If so, then you may have inadvertently tried your hand at recruitment marketing. When a company is looking to sell a job vacancy to the public, … Read the rest


Great looking website—Shame I can’t find what I want

The company was proud of its new corporate website. And the new pages certainly looked modern and fresh, thanks to the time and money that had been spent on development. But there was a problem, and it wasn’t discovered until the site had gone live. Put bluntly, site visitors couldn’t find what they wanted on the site and the reason for this was simple – the … Read the rest


Most companies now understand that supporting diversity can no longer be filed under “nice to have”. A well-thought-out diversity strategy offers lucrative opportunities for stakeholder dialogue and understanding. It can also be a fantastic aid to recruiting and promote employee development. On so many levels, doing diversity well can help with the company “bottom line”, and that’s not just me saying that either. A recent report (PDF) by the Chartered Institute of Personnel and Development … Read the rest


There’s no getting around it. The key to successful online recruiting is having great careers content. Radical web design is one way to achieve this, and readers of this blog will know how much I liked all the ideas on Medallia’s creative website. But this isn’t the only way to grab jobseekers’ attention. An apparently conventional looking Careers section can engage and also be inventive. And it just so happens that I’ve just come … Read the rest