Corporate Eye

All posts in Stakeholder

inc 500

In the United States, the Inc. 500 is a list published every year by Inc. Magazine of the 500 fastest growing private companies in the country. Business people, investors, analysts—they all want to know what makes these companies tick. In 2007, the Center for Marketing Research at the University of Massachusetts Dartmouth launched the first of its annual reviews of the use of social media by the Inc. 500. Now, the results for 2013 are … Read the rest

facebook ipad mobile

Nearly two out of three brands (61.7%) want to acquire customers through social media but fewer than one in three (28.9%) want to provide customer care through social media. That’s just one of the results from Social Bakers’ State of Social Media Marketing 2014 report. Research from Brand Keys released earlier this month shows that engaging brands are winning customers and loyalty, but based on these results, few brands understand the connection.

In addition … Read the rest

decision making maze

For B2B buyers, brand content and third-party content play critical roles in helping them make purchase decisions. Throughout the purchase cycle, B2B buyers at all levels within the organization consume, share, and discuss both brand content and third-party content and rely heavily on it for vendor selection and product and services selection.

A new study from Chief Marketing Officer (CMO) Council and NetLine Corporation found that online content is highly influential for B2B buyers. The … Read the rest

guidance

In the past two posts, I’ve examined the investor relations minefield commonly known as guidance – the practice of telling investors what you think future earnings may be.

It is a practice fraught with difficulties, not least of which is that companies often get it wrong. The business of forecasting is, by its very nature, an uncertain one, and the opportunities to go astray are numerous.

However, because the market is focused on future cash … Read the rest

iphone mobile consumer

Marketers are quick to ask each other if they have a mobile-first strategy in place. Although we’re getting closer to widespread adoption of mobile-first strategies, most companies are still trying to catch up with a mobile-always strategy (comScore reported that we had a multi-platform majority last year). Now, there is data from comScore that suggests brand marketers also need a mobile-only strategy for a growing segment of the consumer population.

Using the comScore MMX Multi-Platform … Read the rest