Corporate Eye

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corporate brand office building

The most respected brand of 2014 is Coca-Cola while the least respected is Delta Airlines.

The ranking of the most and least respected brands of 2014 comes from the Brand Respect 2014 report from CoreBrand. Using its Corporate Branding Index, which is a 23-year quantitative study, CoreBrand’s team analyzed 1,000 corporate brands (not product or divisional brands) that have been publicly traded for more than five years, and have been tracked by its Index for … Read the rest

facebook mobile app

New research from Facebook’s Marketing Science team identifies three keys to designing effective online ads as well as a variety of recommendations and warnings about things to avoid.

The researchers studied 350 brands in 18 industries between October 2013 and March 2014 by recruiting 700 people from around the world to rate more than 1,500 ads that ran in their Facebook News Feeds.

Using the data collected, the team identified the following recommendations for online … Read the rest

hot flames

When it comes to social media marketing, tools and fads come and go in a heartbeat. What’s hot today, might not be hot tomorrow.

However, in 2014, we’re seeing some trends that won’t go away anytime soon. As truly useful tools rise to the top of the cluttered marketplace, brand marketers are gaining new abilities to drive real results via social media.

With that in mind, let’s take a look at what’s hot in social … Read the rest

local marketing business map

Local marketing is becoming more competitive every day and online consumer reviews play a large part in motivating consumers to make purchase decisions. For the fourth year, BrightLocal conducted its annual Local Consumer Review survey and found that online consumer reviews are critical to small businesses and large businesses operating on a local level.

BrightLocal surveyed 5,000 consumers in its Local Consumer Panel with 2,104 people responding (90% from the U.S. and 10% from Canada). … Read the rest

pinterest target most pinned

Pinterest is an effective social media marketing tool, but few brands are actually using it effectively to connect with their target audiences.

Before you launch your Pinterest marketing initiatives, consider how your audience uses Pinterest. It’s used differently by different groups of people, and it’s used differently than any other social media site.

For example, people pin content in a fairly structured manner. Pins are related to categories in users’ minds and those categories turn … Read the rest