Corporate Eye

All posts in Stakeholder

infographic-steps

For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we’ve all come across badly written web pages that prompt a rapid visit to the good old “go-back” icon.

Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in … Read the rest

coca-cola bottle

This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it … Read the rest

earth globe world

Based on an analysis of billions of online conversations, social media intelligence company Infegy ranked 800 brands to determine which were the world’s 50 most popular brands in 2014. By analyzing billions of online conversations from 2015, Infegy based its ranking on the volume of conversations per brand, the overall positive or negative sentiment for each brand, levels of positive purchase intent, and the topics people reference when talking about brands.

According to the study, … Read the rest

usability

If your website is causing your staff to have to work around it, or perhaps even duplicate the work of the website, then it is time to review the site’s design and functionality.

Every time you find yourself explaining to a customer that there’s a problem with the website it should serve as a reminder to get it fixed—or, if you’re in a big company, to get a message to those responsible for the site … Read the rest

shirt shopping

Brand Keys has released its annual ranking of the brands with the most loyal customers. This year’s ranking includes 64 categories and 540 brands that were self-identified by over 36,000 U.S. consumers between the ages of 18 and 65.

Overall, the 2015 ranking includes 36 new brands, which means consumers are actively looking for brand replacements in many categories. Some new brands that made it on the list for the first time this year … Read the rest