Social media from a corporate point of view is an important part of branding, customer service and online marketing. Get it right and your brand’s revenue and reputation could rocket, get it wrong and the damage could be irreparable. So it is important to know the basic etiquette of having a presence on social media, which is why I have put together some do’s and don’ts of using social media in the corporate world.
DO: … Read the rest
Social media is a truly remarkable product in that it’s completely free to most users. Though we all have Facebook, Twitter and LinkedIn accounts at our easy disposal, we’ve never paid a penny.
The flip-side of that is that, every now and again, we do end up having to suffer a few adverts. But, if these are well targeted, tasteful and easy to avoid then we can’t have too many complaints.
The nature of these … Read the rest
Press releases have been the main tool of the marketing and PR trade for as long as marketing and PR have existed. Originating from the early 1900s, the press release has undergone some superficial format changes but the underlying purpose remains almost unchanged.
However, in recent years the press release as we once knew it—a paper document sent to news publications in order to promote a company’s recent achievements—has undergone a major change. As the … Read the rest
Many of you work in multinational companies, and so are likely to need to present to audiences of different nationalities, whether it is an internal or an external presentation.
I invited Cathy Wellings of Communicaid to share some of her advice in a guest post today; of course, much of what Cathy discusses is also relevant to the presentation of your corporate website.
Over to you, Cathy!
Challenging and daunting, yet rewarding and at times … Read the rest
Social media is the ever-more-popular way to market your business and if you haven’t done so already I sincerely recommend jumping on the band wagon as it is a worthwhile move. This is because when used correctly and to its maximum potential it can be one of the most powerful and cost effective marketing strategies at your disposal. That is why I have put together this guide to making the most out of corporate social … Read the rest
