Corporate Eye

All posts in Investor

In this day and age of Twitter, Facebook posts, texting and emails, it may seem that press releases are an antiquated method of communications. However, the press release in an investor relations context remains an essential tool, a workhorse that conveys important information in an efficient manner, and which serves as a basic information feed to the electronic data sources that are the lifeblood of professional investors. So a few moments spent thinking about the … Read the rest

We live in an age of multiple information channels.

In the old days, information for investors was principally delivered via paper in the form of press releases and annual reports, supplemented at times by a company actually speaking to an investor. Those were simpler times when markets moved at a slower pace.

Today, investor relations departments need to think in terms of their message being conveyed via a number of channels, each with its advantages … Read the rest

It almost goes without saying (but I will say it nonetheless), that a key component of investor relations is the ability to communicate the appropriate message to the right audience.

When disclosing information to investors and the public, the investor relations function communicates to multiple audiences, generally through multiple channels.  The audiences that consume investor relations information are as diverse as institutional investors, retail investors, employees, company creditors, suppliers, industry competitors, rating agencies, governmental regulators … Read the rest

Investor relations professionals constantly struggle with a key question:

How can I help investors form a coherent, long-term investment thesis about my company?

The branding concepts of marketing can help answer this question by tying together the various strands of a company’s operations, values, culture, financial position and market perception into a single financial brand. Attention to these concepts can help elevate discussions about the company from mundane quarter over quarter earnings comparisons to more … Read the rest

When it comes to social responsibility, corporations are in a tough spot. Traditional financial theory holds that corporations exist in order to maximize profits for shareholders. To the extent they divert corporate resources to fund social or environmental causes unrelated to their business, it represents a transfer of wealth from shareholders to a different constituency.  Further, it is a transfer of wealth over which shareholders – the owners of the company –  have little or … Read the rest