These days most people are happy to carry a lot of processing power in their pocket – in their phones – and use it to connect with each other and with retail brands. Companies have a lot of information about the products people want, both their own data and that provided by their customers, such as reviews and comments. It makes sense to link the two.
I recently invited Neil Jones, head of marketing for … Read the rest
The other day a flyer dropped out of a magazine I subscribe to. Yes, I do still read paper!
I tossed it towards the recycling pile, along with all the others that came with it, without a glance. No surprises there – open rates are very low, and action rates even lower.
However, in this case, one of my children picked it up and opened it, probably because of the image of two dirty, tired, … Read the rest
Source: SmartFutures
In my last post I had a reference to Financial Literacy Education. In Europe this is known as Financial Capability. Many financial services companies are rushing to provide some type of financial education to existing and potential clients. What is behind the rush?
A number of developments converged to produce the 1000 year financial storm–
The global economic crisis, more complex investment choices and the shift of pension investment choices from the employer … Read the rest
Corporations have several purposes, one of which is to solve a problem or to address a need. The Sara Lee Corporation aims to satisfy that concern by creating a new, interesting segment to its corporation, appropriately addressed as a “Saga Solver.”
This new corporate development in their social media campaign efforts was released last week. The program is designed to help busy moms with household decisions in making and preparing meals and selecting … Read the rest
How should companies deal with the growing power of individuals who use social media?
Specifically, I mean powerful individuals with a complaint about customer service.
Leaving aside the cases where the accumulation of many complaints over time leads to significant corporate change, such as the Dell social media success, and the cases of complaints that go viral because they are entertaining, such as the United Airlines guitar videos, there are an elite group of people … Read the rest
