How much responsibility should you take for your website visitors?
Clearly, when they visit your site, you’re responsible for their experience. You want them to take certain actions as a result of their visit, so the website needs to make this easy and desirable for them, whatever that action is.
But increasingly, as websites – even corporate websites – become more social, and as companies become more involved in social media activity across the web, … Read the rest
There is no question about the fact that internet retailers have the capability to reach new customers and clients that are far beyond the grasp of traditional brick and mortar establishments. Yet, despite the fact that anyone with access to the world wide web can reach an internet retailer, two recent papers published by the Wharton School of the University of Pennsylvania suggest that traditional methods of advertising and marketing are still important in growing … Read the rest
These days most people are happy to carry a lot of processing power in their pocket – in their phones – and use it to connect with each other and with retail brands. Companies have a lot of information about the products people want, both their own data and that provided by their customers, such as reviews and comments. It makes sense to link the two.
I recently invited Neil Jones, head of marketing for … Read the rest
The other day a flyer dropped out of a magazine I subscribe to. Yes, I do still read paper!
I tossed it towards the recycling pile, along with all the others that came with it, without a glance. No surprises there – open rates are very low, and action rates even lower.
However, in this case, one of my children picked it up and opened it, probably because of the image of two dirty, tired, … Read the rest
Source: SmartFutures
In my last post I had a reference to Financial Literacy Education. In Europe this is known as Financial Capability. Many financial services companies are rushing to provide some type of financial education to existing and potential clients. What is behind the rush?
A number of developments converged to produce the 1000 year financial storm–
The global economic crisis, more complex investment choices and the shift of pension investment choices from the employer … Read the rest
