Corporate Eye

All posts in Careers

seaside-rock

Have you checked that your messaging is consistent… all the way through?

I went to yet another university open day recently, and was very impressed by the tone of voice used in the large, attractive posters around the campus, and by the style of the imagery used. I’d enjoyed the personality shown in the emails we’d received from this university. It all matched the prospectus, the subject brochures and other marketing material that we’d received, … Read the rest

multiple-strategies

I invited Raj Mistry to write about recruitment strategies for us. Raj worked in the corporate world for over 30 years, recruiting people both internally and externally, so has a lot of experience in recruitment.

The Combination Approach: Using Multiple Recruitment Strategies

As a recruiter, you’re probably aware of the statistic that says 80% of available vacancies aren’t advertised. So how do companies find the right candidates? They use multiple strategies: the most important … Read the rest

recruitment-marketing


I invited Ron Stewart, who runs the Jobs4Group, to write a post for us today on recruitment marketing.

What is Recruitment Marketing And How Can It Help Your Business?

Have you ever posted job offers on social media or set up a campaign to attract candidates to your business? If so, then you may have inadvertently tried your hand at recruitment marketing. When a company is looking to sell a job vacancy to the public, … Read the rest

variety

Most companies now understand that supporting diversity can no longer be filed under “nice to have”. A well-thought-out diversity strategy offers lucrative opportunities for stakeholder dialogue and understanding. It can also be a fantastic aid to recruiting and promote employee development. On so many levels, doing diversity well can help with the company “bottom line”, and that’s not just me saying that either. A recent report (PDF) by the Chartered Institute of Personnel and Development … Read the rest

reading-careers-content

There’s no getting around it. The key to successful online recruiting is having great careers content. Radical web design is one way to achieve this, and readers of this blog will know how much I liked all the ideas on Medallia’s creative website. But this isn’t the only way to grab jobseekers’ attention. An apparently conventional looking Careers section can engage and also be inventive. And it just so happens that I’ve just come … Read the rest