Corporate Eye

All posts in All stakeholders

innovation

Most companies understand the value of innovation, or at least they say they do in the research and development part on their website…

We often come across businesses with a great research and development story that don’t share this online, or don’t do it particularly well. By talking about innovation, a company can reach out to key stakeholders, and also promote core messages about their business. For these reasons, an increasing number of companies include … Read the rest

infographic-steps

For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we’ve all come across badly written web pages that prompt a rapid visit to the good old “go-back” icon.

Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in … Read the rest

the-magic

What do you call that object you use to change the channels when you’re watching television?

In our house, we call it the pointy-click, which caused huge hilarity among the teens’ friends when this was revealed. It turned out, of course, that they all used different names for it… one called it the flicker-flacker, another called it the box, and so on. Personally, I think ‘pointy-click’ is very apt.

It didn’t seem as though anyone … Read the rest

Recently I went to a Communicate conference, where the topic for discussion was mobile apps and what is considered best practice for corporate communications: should we continue to use apps for corporate communications or is there a better alternative in the form of responsive technology?

I was treated to presentations from Adobe, Barclays and Nestle amongst others. Following a discussion on the latest trends, companies shared their approach to apps and where they fit … Read the rest

volvo-human-rights

It’s easy for a company to say ‘We support the Universal Declaration of Human Rights’ on their website. Indeed, it would be astonishing to find a company prepared to say that it didn’t.

But how can you demonstrate that you genuinely do, and that you actively consider human rights in your business? Showing is always better than telling…

Here are a few examples of what some of the biggest companies do when discussing human rights … Read the rest