Earlier this week I was lucky enough to attend the 12th Annual Responsible Business Summit in London which was superbly hosted by Ethical Corporation. Having predominantly experienced investor relations conferences, I was full of enthusiasm for the wealth of new information and ideas about to assault my senses, and two full days later, I am pleased to say that it was an incredibly interesting and perhaps I could even say, an inspiring event.
A … Read the rest
I invited Richard Ketchen to write a post for us about creating annual reports. Richard advises on stakeholder communication, with a particular interest in the annual report, so I thought you’d find his suggestions helpful.
Over to you, Richard…
Facts, figures and fluff. You’ll find all three in an annual report. Readers expect a little of each. For companies, though, finding the right balance is the … Read the rest
Sometimes the simplest things in life are so darned simple it’s like running full tilt into a brick wall.
Take data presentation for example.
In the brave new world of data journalism, I spend much of my life digging around in corporate websites trying to put together facts and figures. Usually I don’t care about the surrounding story: just nice articulated figures.
Like carbon emissions: how many plants does a manufacturer have and what are … Read the rest
Patagonia, Inc. sells high-end outdoor clothes. That’s their bread and butter. But they don’t just do clothes like any normal company. No, Patagonia is a clothes retailer with an explorer’s impulse, an environmentalist’s conscience, a traveller’s spirit and a web designer’s digital nous.
That last trait is very important – Patagonia has a cutting edge website. It’s through Patagonia’s website that we have come to understand that it’s a trendy, up-to-date corporate that has a … Read the rest
A company’s website is its shop window and how well that window is dressed is critical.
It is after all the crucial interface through which businesses, big and small, market their products, build brand recognition and expand their client base.
However the digital interface is much more than a dry marketing and business development tool: it’s the company’s face, voice and personality. The medium through which the modern international can connect personally with browsers and … Read the rest
