Corporate Eye

All posts in Stakeholder

millennials

Brands are consistently challenged when it comes to connecting with millennials on social media. This is an audience that isn’t quick to like a brand on Facebook, but there are some brands that are succeeding. In fact, some of those brands might surprise you.

According to a new study by Moosylvania, an advertising agency, millennials are willing to connect with brands on social media, but they’re very particular about the brands they let into … Read the rest

gap marketing business

There is a gap between marketing technology, data, strategy and results. For marketers who are in the trenches marketing brands every day, this statement isn’t surprising. It’s simply a statement of fact. Yes, there are tons of tools available to integrate technology into marketing strategy, leverage massive amounts of data, and drive big results. However, actually using those tools to attain those big results is a hurdle that most marketers are still far from surmounting.… Read the rest

mobile phone

Remember when you had to be very careful about the content and offers you displayed on your brand website because dial up speeds were so slow? Can you remember when mobile phones were analog only? How about when text messaging from one mobile device to another debuted, but the high cost of each message meant that many people still carried pagers? Remember?

If not, then you’re too young and you missed out on having to … Read the rest

BAD2014blockinfo-300x168

It is all too easy for statements about equality and diversity to become unread boilerplate on a corporate website. After all, not many can acceptably say that their company is institutionally discriminatory, or are going to say that they deliberately recruit only Oxbridge-educated white men.

So how can you avoid the boilerplate text, and demonstrate that – for your company – diversity really is important, and that you truly do try to treat everyone equally?… Read the rest