Corporate Eye

All posts in Stakeholder


The most well-known car brands in the world have a lot of brand equity, and in Interbrand’s Top 100 Global Brands of 2013 study, more auto brands (14) made the list than any other category. In fact, 20% of the top 20 global brands according to the 2013 ranking are auto brands: Toyota (10th place), Mercedes-Benz (11th place), BMW (12th place), and Honda (20th place).

Many of these big car brands have logos that are … Read the rest

youtube laptop tv

Don’t discount YouTube for marketing your brand. While YouTube has a reputation as a site for young people to watch and share short videos, the audience is actually a lot more diverse. In fact, 50% of the U.K. YouTube audience is over the age of 35 and 90% is over the age of 18.

That’s just two statistics released in a new study conducted by Google and Ipsos MediaCT. The YouTube Audience Study surveyed over … Read the rest

southwest airlines

Southwest Airlines has been a leader in integrating social media into its corporate culture for years. The Nuts About Southwest blog achieved notoriety years ago as a great example of employees being given the opportunity to advocate a brand. As a result, Southwest Airlines developed a well-known reputation as the “anti-big” airline. The brand is fun and more approachable than larger competitors, and that brand image is carried through both internally and externally. Just spend … Read the rest

marketing big data

Is your brand suffering from data paralysis disease?

Your brand might have data paralysis disease and your business results are already suffering. If you’re slow to take action and unwilling to take risks that can’t be supported by metrics, then your brand will suffer from data paralysis disease.

Don’t worry. It’s curable.

The first step to curing data paralysis disease is recognizing the symptoms listed above. Once you admit that your brand has a problem, … Read the rest


What tactics are most effective to improve customer lifetime value for brands? That’s one of the questions Econsultancy and Sitecore aimed to answer in their recent research study, Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age.

In a study of both brand marketers and agencies, primarily from the United Kingdom (45%) and in other parts of Europe (22%), it was revealed that while there is consensus on the importance of … Read the rest