Corporate Eye

All posts in Stakeholder

mouse click web traffic

Where does traffic to your branded website come from? Check your analytics data and it’s highly likely that Facebook will be near the top of the referrer list. That’s because Facebook now accounts for nearly a quarter (23.9%) of all traffic to websites. In other words, social referrals, particularly social referrals from Facebook, are getting more important every day.

This data comes from the 2nd Quarter 2014 Shareaholic Social Media Traffic Report. The study … Read the rest

digital shopping cart

According to a new infographic from Baynote, data plays an important roe in the online purchase path (see the infographic at the end of this article), but few companies are effectively navigating through the opportunities and roadblocks that all of the data creates.

The infographic breaks the online path to purchase into five distinct steps: discovery, research/intent, interest/checkout, after the sale, and path to purchase future considerations.

Let’s take a look at some of the … Read the rest

laptop content marketing

If you’re struggling to find employee buy-in to support your content marketing plan, fighting for every content marketing budget dollar, and disappointed with content marketing performance measurement options, you’re not alone. According to The State of Enterprise Content Marketing 2014 report from the Content Marketing Institute (CMI), many senior-level marketers feel the same way.

The data came from the CMI Executive Form held in San Francisco, California in May with 40 senior-level marketers discussing the … Read the rest