Corporate Eye

All posts in Stakeholder


Have you checked that your messaging is consistent… all the way through?

I went to yet another university open day recently, and was very impressed by the tone of voice used in the large, attractive posters around the campus, and by the style of the imagery used. I’d enjoyed the personality shown in the emails we’d received from this university. It all matched the prospectus, the subject brochures and other marketing material that we’d received, … Read the rest


Attention and calm technology

A while ago, a study by Microsoft suggested that the human attention span is now about 8 seconds – shorter than that of a goldfish. Now that grabbed some media attention, even though the study wasn’t necessarily good science.

Is it really true that our attention spans are getting shorter and shorter? Certainly we are all busy-busy, and the technology that we’re using tends to interrupt us, disrupting our attention. On … Read the rest


I invited Raj Mistry to write about recruitment strategies for us. Raj worked in the corporate world for over 30 years, recruiting people both internally and externally, so has a lot of experience in recruitment.

The Combination Approach: Using Multiple Recruitment Strategies

As a recruiter, you’re probably aware of the statistic that says 80% of available vacancies aren’t advertised. So how do companies find the right candidates? They use multiple strategies: the most important … Read the rest


I invited Hattie James to write a post for us about employee volunteer programmes. Hattie has experience in building an employee volunteer program, and is interested in how they can help with recruiting as well as corporate social responsibility.

Over to you, Hattie!

The concept of social responsibility is key for corporations. For many organizations, it can make or break public relations, profits, even the company’s existence. Today, corporate social responsibility (CSR) is just as … Read the rest


I invited Joseph O’Brien—a writer with an interest in media and technology—to write a post for us about online video and storytelling.

Once upon a time…more like Once upon a click: video narratives are increasingly the medium in which people choose to tell their brand stories. The power of narrative storytelling transcends different media, but storytelling and video particularly thrive in the digital marketplace. The power of online video as endlessly interactive and Read the rest