Corporate Eye

All posts in Stakeholder

volunteers

I invited Hattie James to write a post for us about employee volunteer programmes. Hattie has experience in building an employee volunteer program, and is interested in how they can help with recruiting as well as corporate social responsibility.

Over to you, Hattie!

The concept of social responsibility is key for corporations. For many organizations, it can make or break public relations, profits, even the company’s existence. Today, corporate social responsibility (CSR) is just as … Read the rest

video-storytelling

I invited Joseph O’Brien—a writer with an interest in media and technology—to write a post for us about online video and storytelling.

Once upon a time…more like Once upon a click: video narratives are increasingly the medium in which people choose to tell their brand stories. The power of narrative storytelling transcends different media, but storytelling and video particularly thrive in the digital marketplace. The power of online video as endlessly interactive and Read the rest

no-entry

So you’ve developed a shiny new website to perform a particular function for your customers. It replaces a working, but rather visually dated, site.

What are the most important things to do before you put it live?

Well, testing it, for one thing. Ensuring that you have a rollback option, so that you can put the previous version back up if you need to, is also important. And checking that all your surrounding processes still … Read the rest

referendum-choices

Based in the UK?

Exactly how will your company be affected by the result of the referendum on the UK’s membership of the EU—whichever way it goes?

This is going to be a big issue over the next year or so, depending on when the date of the vote is set to be. It may even be this summer, according to comment over the weekend, which means less time to prepare than you might think… … Read the rest

recruitment-marketing


I invited Ron Stewart, who runs the Jobs4Group, to write a post for us today on recruitment marketing.

What is Recruitment Marketing And How Can It Help Your Business?

Have you ever posted job offers on social media or set up a campaign to attract candidates to your business? If so, then you may have inadvertently tried your hand at recruitment marketing. When a company is looking to sell a job vacancy to the public, … Read the rest