Corporate Eye

All posts in Stakeholder

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This year, nearly 146 million people in the United States will shop using mobile devices. They’ll be “window” shopping as well as researching and comparing different types of products and specific brands. Over 102 million of them will actually make a purchase using a mobile device this year.

Those statistics come from eMarketer and put the importance of mobile marketing into perspective. However, the mobile marketing funnel is longer than you might think.

According to … Read the rest


Being rejected in life is a normal thing that happens to everyone once in a while.

It’s not much different in the corporate world. I remember when I received rejection letters in the past. Somehow the content was always very similar, they included words such as “unsuccessful”, “unfortunately”, “unable to consider you for this position”, “regret to inform you” etc. That’s surely something that nobody enjoys reading. Therefore, I would like to provide you with … Read the rest

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Do you use Instagram for brand marketing? While it’s not the top social media tool used for marketing, it can be very effective in building brand awareness, communicating brand experiences, and developing brand perceptions among consumers.

Recently, Dan Zarrella of Hubspot conducted a study to try to determine how to get more followers and likes on Instagram. Brand marketers, listen up. There is some really useful information in the data.

Zarrella studied nearly 1.5 million … Read the rest


New research from the Chief Marketing Council (CMO) and SAP reveals that most marketing executives agree on three specific things.

First, nearly 3 out of 4 of them (73%) agree that customer centricity is critical to success for the business and for their own roles.

Second, nearly 9 out of 10 of them (86%) agree that customer centricity is not high for their businesses.

Third, nine out of 10 marketers agree that their customers would … Read the rest