Corporate Eye

All posts in Stakeholder

blog mouse

The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as … Read the rest

holiday shopping sale

For consumer product brands that offer their products for sale in the United States, Black Friday and Cyber Monday are very important sales days. For years, brand marketers have reduced prices, opened retail locations early, and invested heavily in advertising to get a jump on holiday shopping sales. However, consumer behaviors are changing, and brand marketers have to shift their marketing strategies to meet changing consumer demands.

Whether consumer behaviors are changing by choice or … Read the rest

instagram app icon

The Simply Measured Q3 2014 Instagram study reveals that 86% of the top 100 global brands, according to Interbrand’s annual ranking, have Instagram accounts. Of those top brands that are on Instagram, 76% post at least one photo or video per week. Back in 2012, Simply Measured reported that only 54% of the top brands were on Instagram.

Leading brands are spending time on Instagram for good reasons. Their audiences are growing and … Read the rest

reverse-mentoring

My last post reviewed techniques some companies use to improve the technology knowledge of Board and C-Level executives. Executives need this knowledge to make effective Innovation Governance decisions. 

To be sure, not every innovation fully involves some type of technological influence,  however as McKinsey consultants indicate most do:

The technology lens assesses feasibility and often provides benefits that can create and sustain competitive advantage. Technology, broadly defined, is the enabler of almost all innovative products, services,

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api

If you advertise your brand online, then you’re familiar with the challenges in buying and selling premium online ad inventory for advertisers and publishers. Last year, Microsoft, AOL, Yahoo! and Yieldex started working on a standard API that would standardize buying and selling of premium inventory through programmatic technologies.

The group set a goal to shift more than 50% of inventory that was sold manually to programmatic trading. Ultimately, they hoped the shift would also … Read the rest