Corporate Eye

All posts in Stakeholder

agile executive maze

Is your Chief Marketing Officer (or Chief Brand Officer – or whatever title you use to refer to the executive who is responsible for your company’s brands) agile? If your CMO isn’t agile, you’re losing money.

That’s according to a new research report, The Agile Enterprise, from Korn Ferry, a leadership and talent consulting firm. According to the firm’s research, companies with highly agile executives have 25% higher profit margins compared with their … Read the rest

email marketing network

For the past 14 years, MailerMailer has been conducting an annual email marketing study. This year’s Email Marketing Metrics Report, which was released this month, analyzed 1.18 billion email messages that were sent during 2013. Email marketing is still an extremely effective marketing tool, so brand marketers should pay attention to these findings.

The good news is that email marketing open rates increased in 2013. The bad news is that click rates decreased in … Read the rest

I recently invited Carl Jones, founder and MD of Technically Compatible, to write a post for us about social media recruiting. Technically Compatible offer online skills testing software for recruitment.

Over to you Carl!

The permeation of social media into society has drastically altered the way individuals and companies interact with one another. There are now a myriad of channels at a brand’s disposal to get their message across. Recruitment in the digital age … Read the rest

money yes no

More than one out of two American mobile device users (58%) prefer to download mobile apps that are free but include in-app advertising than apps that cost money to download or require payment within the app later to access additional features. This data comes from October 2014 research by Zogby Analytics for the Digital Advertising Alliance (DAA), which surveyed 1,015 U.S. adults who have downloaded mobile apps.

Just how much does charging for mobile apps … Read the rest

millennials

Brands are consistently challenged when it comes to connecting with millennials on social media. This is an audience that isn’t quick to like a brand on Facebook, but there are some brands that are succeeding. In fact, some of those brands might surprise you.

According to a new study by Moosylvania, an advertising agency, millennials are willing to connect with brands on social media, but they’re very particular about the brands they let into … Read the rest