Corporate Eye

All posts in Stakeholder

question marks

Consumers want social customer service, but according to the fourth quarter 2014 data from Social Bakers’ Socially Devoted study, consumers are very disappointed in the customer service they’re actually receiving from brands on Facebook, Twitter, and other social media sites.

To put this problem into perspective, Social Bakers reports that the telecom industry offered the best social customer service during the fourth quarter of 2014, but even that industry leaves a lot to be desired. … Read the rest

keyboard passive

Facebook is the most popular social networking site in the world (except China) with the most members (81%) and the most active users (42%) according to December 2014 data from GlobalWebIndex. However, Facebook was the only large social network to see its active usage drop in 2014 (by 9%). At the same time, Facebook is facing an even bigger problem, which GlobalWebIndex refers to as passive Facebooking.

As 2014 drew to a close, … Read the rest

calendar

Leads, acquisition, and technology top the list of marketers’ highest priorities and biggest challenges in 2015 according to Salesforce Marketing Cloud’s 2015 State of Marketing report.

It’s important to note that marketers from around the world participated in the Salesforce survey, so these results are representative of a diverse pool of marketers, companies, and industries.

While challenges abound for marketers in 2015, budget increases will focus on digital marketing, particularly social media and mobile marketing.… Read the rest

kia hood ornament

This month, Kia is making headlines in the United Kingdom with its new ad campaign that includes television, print, digital, and social. It’s not the ads themselves that are driving buzz about the Kia brand, it’s about the goal of the ads—to reposition the Kia brand.

For years, Kia has been known as the affordable car brand. It comfortably occupied that space in the marketplace and consumers were familiar with and trusted the Kia brand … Read the rest

thumbs down

Which brands are winning when it comes to generating positive social media sentiment and which are losing? Which industries are performing best when it comes to social media sentiment overall? These are two of the questions that HootSuite answered in its study of brands in eight industries from September 16 to December 16, 2014.

Using 100 million data sources tracked across 26 social platforms, HootSuite and uberVU identified the brands and industries with the most … Read the rest