Corporate Eye

All posts in Stakeholder

gap marketing business

There is a gap between marketing technology, data, strategy and results. For marketers who are in the trenches marketing brands every day, this statement isn’t surprising. It’s simply a statement of fact. Yes, there are tons of tools available to integrate technology into marketing strategy, leverage massive amounts of data, and drive big results. However, actually using those tools to attain those big results is a hurdle that most marketers are still far from surmounting.… Read the rest

mobile phone

Remember when you had to be very careful about the content and offers you displayed on your brand website because dial up speeds were so slow? Can you remember when mobile phones were analog only? How about when text messaging from one mobile device to another debuted, but the high cost of each message meant that many people still carried pagers? Remember?

If not, then you’re too young and you missed out on having to … Read the rest

global brand value

Interbrand has released its 15th annual ranking of the best global brands, and the 2014 list reflects a lot of brand value growth in all industries.

The ranking is developed based on Interbrand’s analysis of three things: the financial performance of the branded product and service, the role the brand plays in influencing consumer choice, and the strength the brand has to command premium prices or to secure earnings for the company.

Overall, the … Read the rest

online brand ambassadors

“The reach of Facebook paid brand posts is dropping.” That quote comes from Michael Fisher, president of Yes Lifecycle Marketing, whose company just released the results of a survey of more than 500 active social media users. According to the data, getting Facebook users to share information and deals about your products and services is far more important than you might realize.

In total, 34% of active social media users have shared some kind of … Read the rest