Corporate Eye

All posts in Stakeholder

pulling-a-pint

Hiring the right people can be expensive. Most of the online HR specialists we talk to don’t like spending valuable time reviewing job applications from candidates who aren’t right for a role. And they certainly don’t like investing key resources in training a new recruit who leaves the company six months later, because the job isn’t what they thought it would be.

We think the key to successfully recruiting online is providing great content on … Read the rest

reverse-mentor-relationship

My last post outlined how the Reverse Mentoring technique can improve Board and C-level technology knowledge. Now it is time to look at “proof of concept”. Do companies use this technique and are there benefits?

Since GE introduced it in 1999, more companies have introduced Reverse Mentoring as a enterprise practice. Here is a sample of those companies:

 

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COMPANY INDUSTRY REVERSE MENTORING DISCUSSION
Mastercard Financial DOCUMENT
HP Technology DOCUMENT
Coty Cosmetics DOCUMENT
Citicorp Financial

infographic-steps

For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we’ve all come across badly written web pages that prompt a rapid visit to the good old “go-back” icon.

Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in … Read the rest

coca-cola bottle

This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it … Read the rest

earth globe world

Based on an analysis of billions of online conversations, social media intelligence company Infegy ranked 800 brands to determine which were the world’s 50 most popular brands in 2014. By analyzing billions of online conversations from 2015, Infegy based its ranking on the volume of conversations per brand, the overall positive or negative sentiment for each brand, levels of positive purchase intent, and the topics people reference when talking about brands.

According to the study, … Read the rest