Corporate Eye

All posts in Stakeholder

coca-cola bottle

This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it … Read the rest

earth globe world

Based on an analysis of billions of online conversations, social media intelligence company Infegy ranked 800 brands to determine which were the world’s 50 most popular brands in 2014. By analyzing billions of online conversations from 2015, Infegy based its ranking on the volume of conversations per brand, the overall positive or negative sentiment for each brand, levels of positive purchase intent, and the topics people reference when talking about brands.

According to the study, … Read the rest

usability

If your website is causing your staff to have to work around it, or perhaps even duplicate the work of the website, then it is time to review the site’s design and functionality.

Every time you find yourself explaining to a customer that there’s a problem with the website it should serve as a reminder to get it fixed—or, if you’re in a big company, to get a message to those responsible for the site … Read the rest

shirt shopping

Brand Keys has released its annual ranking of the brands with the most loyal customers. This year’s ranking includes 64 categories and 540 brands that were self-identified by over 36,000 U.S. consumers between the ages of 18 and 65.

Overall, the 2015 ranking includes 36 new brands, which means consumers are actively looking for brand replacements in many categories. Some new brands that made it on the list for the first time this year … Read the rest

innovation idea lightbulb

The world’s most innovative company in 2015 might surprise you. According to Forbes’ annual ranking, the most innovative company today isn’t Apple (which ranked second on the list), and it’s not Google (which ranked fourth). It’s not Facebook or Twitter (neither company ranked in the list of the 50 most innovative companies, although Facebook’s Instagram did rank in fifth place).

So which company is the most innovative in 2015?

In 2015, the most innovative company … Read the rest