Corporate Eye

Social Networking and Client Communications

Being in the business of online content production in various platforms can be both rewarding and laborious at the same time. Depending on to whom you speak and in what context you discuss it, being online can be a huge benefit for some but a nuisance for others.

Social networking is the booming choice these days for companies who are trying to reach potential customers in various demographics and buying patterns. No doubt that any company will tell you that they want as many customers they can get. They want to attract long-term clients and build solid business relationships that they can enjoy for years to come. How do they propose to get this business? Will old marketing systems still work just as effectively?

The Importance of Networking

Social client networking is critical and necessary for effective client communications. There isn’t any way that a corporation can be effective in the online community without establishing a presence that anchors them in the business world. Customers don’t only rely on brand names or household names anymore as their sole reason for doing business. They want to know what other customers think. They want to know what others clients’ experiences have been. They want all of the information they can obtain before they make a buying decision, whether that’s to buy a widget or to make a long-term financial investment.

Communicating in Networking

Communication is important in any business. Social networking has flung the door wide open for corporations and small businesses to build their network of loyal customers. There are online communities, discussion groups, Twits and fan pages that all serve to sing the praises of any business who has chosen to work online. In order for the business to be successful in their communication efforts they can implement the methods of several ideas:

1.) Set up a social networking platform, whether that’s a blog, an online newsletter, a Facebook page or a Twitter account. Do something to establish a presence in the online world.

2.) Work and develop your online presence. It’s a great thing to have a Facebook page, but is it being put to use? Interact with other social marketers. Answer and ask questions that pertain to your niche. Become the preferred “go-to” person or corporation when someone is looking for information on your subject of specialty.

3.) Vary your social networking platforms. Don’t be narrow-minded: not everyone is on Facebook and Twitter. They just happen to be popular name brand sites that you hear everyone buzzing about. There are other sites that are just as effective and have many users in your demographic area. Find out what groups fit your company’s mission and become an active part of the community.

4.) Keep a polished presence. This counts for both your blog and website and any other forms of communication that you have established. Be as professional as possible at all times. Make sure your site and blog(s) are clean, easy to read, engaging and offer value. Make sure everything about your online presence is outstanding because your readers may visit your site only once, and first impressions are lasting impressions.

Social networking and communicating are both efforts that have to be maintained and tweaked when necessary. They can’t be set on auto-pilot and be expected to work on their own. A few dedicated minutes per day or a couple of hours per week should be sufficient to ensure that your corporate blog is getting the attention it needs and exposure for your body of work. In the long run, the dividends are invaluable and the initial investment of time and skill will have been all worth it.

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Bridget Wright

Writer, Blogger
I am a freelance writer, blogger and professional motivational speaker. I primarily focus on business content, offering my clients strategic marketing strategies for their businesses. I have been an entrepreneur for over 13 years, after having worked extensively in corporate America.