If your brand is targeted to older adults, and you’ve heretofore thought that you didn’t need a social media presence because older adults don’t spend time on the social web, you’re wrong.
A new study from Pew Research Center tells us that use of social media among older adults in the United States, age 50 and older, has nearly doubled over the past year from 22% to 42%.
But there’s more compelling data…
According to the Pew Research Center study, 47% of Internet users between the ages of 50-64 (that’s 1 out of every 2 people in that age group) and 26% over the age of 65 (1 in 4 people) use social networking sites.
And this is not a group of people who isn’t making use of the various tools and features available to them. On the contrary, they’re using social media to share, “links, photos, videos, news and status updates with a growing network of contacts.”
Facebook and LinkedIn are the most popular social networking sites for older adults.
But wait. There’s still more…
11% of Internet users between the ages of 50-64 (that’s 1 in 10 people) and 5% over the age of 65 use Twitter or a similar service, “to share updates about themselves of see updates about others.”
Still not convinced that brands targeted at older audiences should be on the social web? Then consider this…
Older adults aren’t just signing up for social network or Twitter accounts and never using them again. According to the Pew Research Center study, 20% of Internet users between the ages of 50-64 (1 in 5) and 13% over the age of 65 use social networking sites everyday.
So what do you think now?
Latest posts by Susan Gunelius (see all)
- Coca-Cola Contour Bottle Turns 100 This Year - March 3, 2015
- World’s 50 Most Popular Brands - February 25, 2015
- Brands with the Most Loyal Customers in 2015 - February 18, 2015
- The World’s 50 Most Innovative Companies in 2015 - February 14, 2015
- UK Consumers Will Share Private Data with Brands Under Certain Conditions - February 4, 2015