Corporate Eye

Candidate Screening with Social Media

Most graduates are aware that corporates sometimes use social media to screen candidates before giving them an interview, but the reality is that very few do anything about it. A quick glance at a public Facebook page can be more than enough for an employer to change their mind about an otherwise strong candidate. But how much is too much, and is it fair for top recruiters to be scouring the internet for information they didn’t ask for?

Screen One, Screen All

checkpointYou wouldn’t set up an interview where you asked one candidate basic and standard interview questions and then tested another with a probing, personal information. At whatever stage of the interview you decide to screen candidates, make sure it’s consistent as best as it can be; firstly it’s fair on all your candidates and, secondly, it gives you a flavour of the real state of play.

Professional and Personal

Sites like LinkedIn are professional social networking sites and it’s perfectly reasonable to search these for recommendations, particularly if you’re taking on freelancers or contractors. Facebook, Twitter or MySpace are personal sites, however, so expect your candidates to have some iffy connections and, perhaps, to have posted political or private views. As long as they can delineate their personal from their professional, you should have no problems.

Take Perspective

Social media findings should be just one aspect of a wider process and it’s important to keep perspective on anything you have found. Social media screening is just another step in the interview process and should be taken as exactly that. The only exceptions, of course, are if you find anything seriously worrying; if you find comments about employers, or former employers, for example, then it’s time to think about making a difficult phone call.

Making the Rejection

Research conducted by social media service Reppler last year found the most popular reasons for rejecting candidates based on what was on their social media included lying about qualifications and posting of inappropriate comments or photos. It may be a tough conversation, but candidates should know that these are your reasons, particularly if their CV is inaccurate. It may help them to make amends to their social media sites, or at least their privacy settings, in the future.

As a part of a longer, more comprehensive interview process, social media screening is a legitimate tool and candidates should be aware of what is written about them online. However, take everything in perspective and be sure to give otherwise good candidates a fair chance; a few changes to their online profile are much easier to make than changes to their willingness, enthusiasm or qualifications.

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Tom Goodsir

Tom started his career early; taking on an associate role at Deloitte just a few days after his eighteenth birthday, working in a technical role but with a focus on identifying and recruiting talented undergraduates. He is now entering his final year at Exeter University and he continues to work with the recruitment side of the firm and remains an active brand ambassador on campus. Over the last few years, Tom has spent time building up a reputation as a freelance writer and has developed both a strong client base and good knowledge of social media along the way. Though there’s still plenty to learn, experience working in both the smallest and the largest of businesses has served him well and given him a feel for balancing strong corporate ideas with a personal tone. As a student, Tom is able to offer a valuable insight into the way graduate recruitment works from the other side and how students and interns react to particular styles of marketing and recruitment. Eventually he hopes to take off his copywriting business before embarking on an MA in philosophy.
 
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