Corporate Eye

Sochi 2014 – The First Olympics Logo Driven by Digital


It is boring. I don’t know why adding “dot something” gets called “innovative”. Atlanta 1996 had a website. Just because it has never been done for an Olympics, doesn’t mean it hasn’t been done hundreds of times before. And the Olympics will be happening in Sochi in 2014, not on the Internet. Unless now athletes can just e-mail in their triple axels or win by adding the most friends on Facebook?

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