Corporate Eye

Germany’s RWE a Website to Visit and See a Giant

At times I come across a corporate website that is truly extraordinary. RWE Group, a company that is among Europe’s five largest utilities, is the latest finding. The Home page —

offers an interactive History and easy access to information about the Company. When you mouseover on “RWE at a glance”, the menu images and icons to the left change in sync.

The company displays a high-level view of their Strategy, but more importantly targets are shown–

A unique aspect of this web site is that when you click on Facts and Figures Special on the main menu, a new browser page opens —

Note the rich menu of content and the option to download all information via a PDF. However, I would like to see more recent updates. Still, this is very impressive. Kudos to RWE for a model of transparency and stakeholder communication that other companies need to note. Once you go here expect to spend some time. There is much to view.

Finally there is one of my favorites on this site and it indicates that they have a sense of humor, something that is very lacking in the business world.

Click on Learn More and enjoy the short movie. You will enjoy it even more if some children are with you. Well done indeed.

There is much more to browse —

Executive Board see comprehensive backgrounds on the C-Suite.

RWE- an Attractive Investment this is the case for attracting investors.

Wait there’s more… but you will have to visit the website.

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Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.