As we’re nearing the end of 2009, I thought it would be a good time to look back at some of the most popular posts from Corporate Eye this year.
I’ve listed the most popular from each of our writers, based on pageviews, so later posts don’t get such a good run-up – most of these are from the first half of the year. I’ll add a few of the most popular ones from the second half of the year below.
Interestingly, the posts that received most visitors aren’t always the ones I would have expected to be the most popular – but I’m glad that people found them useful, interesting or entertaining.
Accessibility and Usability
Helen Baker wrote about accessibility and usability this year:
Susan Gunelius writes about a wide range of brand issues for us: here about popular brands of 2009, and the impact of brand changes:
- Top 100 Global Brands of 2009 Ranked by Brand Z – Google Rules the World
- Home Depot Gets a Slogan Makeover
Cynthia Giles analyses how companies use their corporate site as part of their recruitment process:
- Diversity and the Corporate Website: Four Strategies
- Best Corporate Career Site? Another Look at Award-winning Yahoo
From Ed Konczal, whose posts for us cover corporate governance and ethics, two posts discussing the current financial crisis and the big issues in corporate governance this year:
Corporate Social Responsibility
These two posts by Chris Milton, who writes for us about corporate responsibility, are a related pair about the future of sustainability assurance:
- Primark’s Sweatshops: The Future of Sustainability Assurance
- Sustainability Legislation : The Future of Sustainability Assurance
Every so often we have a guest post: these posts are from LaTeisha Overton and Colin Shaw respectively:
Brian Nelson writes about investor relations “from the outside”, and his most popular posts this year were two from his series considering how investor relations might use Twitter (which definitely was a big story in 2009!):
John Palizza, who covers investor relations “from the inside”, discussed effective investor relations sites, beginning a popular series on what makes a good IR site:
Bridget Wright covers media – these two popular posts are related to the American election:
- The Effects of Twitter on Politics – It’s Not Just for Profits
- CEO’s and Managers, Take Note – Obama Knows How to Get Re-Elected: Talk, Talk, Talk
And in other news…
Every so often I write about things that have caught my eye: here, I responded to a post by Paul Boag – and wrote about swine flu, which we all thought was going to be a big story in 2009…
July to December
And from the second half of the year, a further set of popular posts (one from each writer + one guest post):
- In Brand, from Susan: Niche Brands are Hot
- In Careers, from Cynthia: Leveraging LinkedIn
- In Corporate Governance, from Ed: GM – a Tale of Two Websites
- In Corporate Social Responsibility, from Chris: The Sharp End of CSR
- In Employee, by a guest poster, Larry Oakner: Talking to yourself: is your intranet really communicating to your employees?
- In Investor Relations, from Brian: Twitter and Investor Relations, Why So Difficult?
- In Investor Relations, from John: Effective Investor Relations Sites – Part 6
- In Media, from Bridget: Is China’s Tuangou or “Team Buying” Concept the New Social Networking Hub?
- And from me: Chocolate, Cadbury and the Corporate Site
So: were any of these your favourite Corporate Eye post of 2009? Do let us know what you liked best…
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