In a creative effort to identify which Summer 2012 Olympic Games sponsors are generating the most social video buzz, Unruly Media created an interactive Brand Tracker tool that tracks the 25 Olympic Games brand sponsors in “a race for advertising glory.”
You can check out the embedded interactive infographic below. Just click the “Start Race” button to watch the leading brands race down the track. The top three finishers take their spots on the winners’ podium at the bottom of the chart when the race is over.
This is not only a useful tool to identify which brands are getting the biggest boost from their Olympic Games sponsorship investments, but it’s also a clever way to track brand buzz related to social video sharing in near real-time (the tool is updated every 12 hours). The data used to create the Unruly Media viral video chart comes from the Twitter and Facebook APIs as well as Unruly Media’s proprietary blog scanning engine, which tracks links and embeds of video ads from multiple sites.
You can drill down to specific video ads that are driving the most buzz using the viral video chart, too. Just click on any of the three brands on the winners’ podium at the bottom of the chart to view the top three ads for each brand that are getting the most buzz. You can even click on the ads to watch them and view graphs that show sharing trends for each ad. As I write this article, P&G is far in the lead followed by EDF and BMW in second and third place, respectively.
Small technology companies excel at creating clever tools like Unruly Media’s viral video chart. Imagine how your brand could come up with similar interactive and fun tools to tell your brand story!
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