Corporate Eye

Nissan – A Lesson in Creating a Brand Image, Message and Promise

Hats off to the ad campaign pictured below from Nissan, which provides an excellent example of how a few words of copy can create a complete brand image, message and promise.

Take a look at the first ad in the campaign below. In just 11 words and with a great black and white image, the audience relates the Nissan brand to owning a dream.


The second example below is equally powerful.  In just 9 words, the audience relates the Nissan brand to freedom and escape.


And my favorite ad is below.  In 12 simple words, the Nissan brand means inspiration.


With the simple tagline, “The Joy of Driving”, accompanying each ad, Nissan means so much more than just a car.

Can you make your brand mean more than the tangible product or service it provides?  It’s a powerful accomplishment.  Kudos to TBWA Toronto for a great campaign.

Images via

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.

Just I want to know your opinion about the todays Nissan Brand strategies? Would you please give me an email?

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