Let’s face it. People love celebrities, and celebrities who have active Twitter accounts — those who truly use them to engage with their fans, can attract huge followings.
Ashton Kutcher is a celebrity from television, film, and of course, he’s married to Demi Moore. He’s also a Twitter celebrity (check out his Twitter page here). He tweets frequently and about all aspects of his life. His followers love him for it, and he made no secret of his attempt to be the first Twitter user with 1 million followers. Today, he has nearly 4 million followers.
That’s an audience that Nikon wants to connect with.
Ashton Kutcher has been appearing in Nikon television commercials for awhile now, so when Nikon had the idea to hold a video creation contest where people were asked to make 140-second commercials with its Nikon D5000 camera. what better way to drum up some hype for the promotion than involving Ashton Kutcher and his 4 million followers on Twitter?
Kutcher tweeted about the contest as did a few other celebrities Nikon added to the celebrity mix backing the promotion. Ultimately, those tweets about the Nikon promotion could be seen by a potential audience of their over 6.5 million combined followers — with just a single tweet by 4 celebrities.
I’ve actually witnessed celebrities working their magic and increasing their Twitter followers rapidly and in huge numbers. I’ve witnessed celebrities drive widespread awareness via Twitter for charities and boost donations. Brands like Nikon are recognizing that while celebrity endorsements on television commercials and in print ads might not be as effective as they were years ago, celebrity brand advocates who engage large numbers of consumers through Twitter just might be a goldmine.
What do you think? Is the Nikon and Ashton Kutcher promotion the start of a new trend of celebrity endorsements of brands via Twitter?
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