Who made that Kit Kat bar you’re eating? There is a good chance that a child worked on a cocoa farm in the Ivory Coast that provided the cocoa supply used to make your Kit Kat bar. Those are the findings from the Fair Labor Association (FLA), which conducted an audit (per Nestle’s request) of the Nestle cocoa supply chain.
The FLA study reported that 80% of Nestle’s cocoa comes from channels that are “opaque” in terms of the transparency of their labor processes and practices. In a 2008 government survey in the Ivory Coast, it was found that 89% of the country’s children were involved in cocoa production in some way. According to Bloomberg, Nestle purchases 10% of the world’s cocoa supply, and more than one-third of that comes from the Ivory Coast.
Nestle is the first food company to join the FLA, and the company claims to be taking the numerous child labor violations discovered in the report seriously. The company reports that it will pursue each of the 11 recommendations that the FLA made in the report, including increased monitoring of cocoa farms, building and improving schools, and more. The infographic below provides some of the report statistics as well as the “Nestle Plan” projections.
Click the image below to view the infographic at full size.
Nestle’s zero tolerance for child labor commitment is an important one that will take years to roll out. However, demonstrating its corporate responsibility is a positive branding story that might help Nestle navigate negative publicity related to child labor more successfully in the short- and long-term.
What do you think? Leave a comment and share your thoughts.
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