Today is the day! Verizon Wireless is rolling out the Motorola Droid with the hope of winning back market share from customers who defected to AT&T Wireless and the Apple iPhone. With the Droid, backed by Google, Verizon Wireless just might have a chance. Where the Blackberry Storm failed, Google and Droid might succeed.
Verizon Wireless is certainly attacking the iPhone head-on with its new Droid ads. Check out one of the commercials below. There is no doubt what the message of this ad is.
Of course, it’s just Day 1, so the verdict is still out, but smartphone consumers have been waiting anxiously for Verizon Wireless, considered to have the best network in the United States, to catch up to AT&T and the iPhone. Can the Droid on the best network compete with the coolest phone on a substandard network?
Keep in mind, Verizon Wireless had the opportunity to be the “it” wireless carrier. The company was given the chance to pick up the exclusive iPhone deal with Apple, but the company passed. The result? AT&T stole some market share and Verizon Wireless hasn’t been able to recoup those customers yet. Without its superior network and the continued hold on the business marketplace by RIM’s Blackberry, Verizon Wireless would really be in trouble.
Fortunately, Verizon Wireless realized that the clock was ticking. The Storm might not have delivered (although rumors of a new version of the Storm leave some consumers hopeful of improvement), but the Droid just might. Let’s face it. There seems to be a battle to take over the world in terms of brand dominance. For the tech-related world, Google and Apple are leading the pack but in very different ways. Now, they’re poised to battle somewhat directly. Who will win? This should be fun to watch!
And that brings me to my question — what smartphone would you get? The Droid on Verizon Wireless’ network or the iPhone on AT&T’s network?
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