It’s hard to believe that it has been about 40 years since the mood ring was invented and became the “cool” product that everyone had to have. If you thought mood rings would never make a sweeping come back, you’re right (although there have been attempts). However, that doesn’t mean the color morphing concept died with the mood ring.
This month, Mini announced its first foray into creating a car that changes color based on ambient temperatures — the Mini Chameleon.
The heat sensitive paint used on the Mini Chameleon comes from a company in Spain, Payola Forids. According to an article on SGCarMart.com, the changing paint color isn’t just a cool feature. It actually serves a purpose. For example, if it’s raining, the color of the Mini Chameleon will get brighter in order to improve visibility and safety. On sunny days, the color will get lighter to reflect heat and keep the interior of the car cooler.
Truth be told, this sounds like just the buzz that Mini needs to regain some relevancy. Will it boost sales exponentially? Probably not (at least from a U.S. consumer perspective — most Americans still can’t give up their “I hate the environment,” gas-guzzling SUVs), but it certainly will bring some interesting press. I know I’d like to see one of these cars morphing right in front of my eyes. However, the Mini Chameleon is only launching in Singapore, so you’ll need to make a trip to Asia to see it.
I also think the Mini Chameleon is a great way to get the word out about Payola Forids new paint, called FeintPaint, which the company also claims to be testing for use on military vehicles. Sounds very “Predator” to me. Cool.
All around, it’s just a creative and fun promotion for both brands involved. What do you think?
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