Corporate Eye

Mid-2014 Global Brand Rankings Announced

aldiIn YouGov’s mid-2013 global brand rankings, brands from the technology sector dominated the brand buzz lists in the United States, and the same is true in the 2014 Mid-Year Global Brand Ranking. In fact, if you look at the U.S. and U.K. brand rankings, little has changed since 2013 or 2012.

The Brand Index ranking measures thousands of brands in fifteen counties each day. Global brands fared better in the mid-2014 list than they did in the mid-2013 list, but regional and local competitors aren’t far behind.

Overall, Samsung ranked as the most buzzed about brand. It ranked in the top 10 lists for all 15 countries included in the ranking. Google/Google+ and Apple/iPhone each appear on eight of the 15 lists, and Facebook and Google’s YouTube each appear on three of the top 10 lists.

The most buzzed about brands in mid-2014 in the United States according to YouGov’s Brand Index are:

  1. Amazon
  2. Subway
  3. YouTube
  4. Ford
  5. Netflix
  6. Samsung
  7. Walgreen’s
  8. Apple
  9. Lowe’s
  10. Google

The most buzzed about brands in mid-2014 in the United Kingdom according to the Brand Index report are:

  1. Aldi
  2. John Lewis
  3. BBC iPlayer
  4. Lidl
  5. Dyson
  6. Waltrose
  9. Samsung
  10. Sainsbury’s

The biggest brand buzz improvers in mid-2014 in the U.S. according to the Brand Index are:

  1. Carnival
  2. Bank of America
  3. Facebook
  4. NBC
  5. ABC
  6. Nike
  7. Red Bull
  8. AT&T
  9. Goldman Sachs
  10. Wells Fargo

In the U.K., the biggest brand buzz improvers in mid-2014 in the U.K. according to the report are:

  1. Findus
  2. Aldi
  3. HMV
  4. Lidl
  5. Tesco
  6. Starbucks
  7. Starbucks VIA
  8. Iceland
  9. Santander
  10. BP

In the U.K., two of the biggest improvers made it to the top 10 list, and they were new entrants to the list as well—Aldi and Lidl. In fact, nine of the 10 brands on the top improvers list in the U.K. were new entrants (except Santander).

Keep in mind, the Brand Index buzz rankings are created using a Buzz score, which is calculated based on respondents’ answers to a single question, “If you’ve heard anything about the brand in the last two weeks, through advertising, news, or word of mouth, was it positive or negative?” In other words, this ranking is far from a perfect science.  However, the results do paint a picture of which brands have been capturing people’s attention in fifteen different countries around the world.

You can follow the link at the beginning of this article to read the full report, which includes rankings and supporting details for the United States, United Kingdom, Brazil, China, Denmark, Finland, France, Germany, Japan, Mexico, Norway, Saudi Arabia, Sweden, The Netherlands, and UAE.

Image: Mike Mozart licensed CC BY 2.0

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.