Corporate Eye

Marketing Society Votes on Top Brands of 2010

The Marketing Society is a U.K.-based non-profit organization owned by its members — over 2,500 senior marketers. According to the Marketing Society website, “over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community.”  Each year, the Marketing Society Awards for Excellence recognize the best-of-the-best, including the top brand.

Voting for the Marketing Society Top Brand of 2010 is open, and the winner will be decided during the Marketing Society Annual Conference on November 18, 2010 at Old Billingsgate, London, when 1200 marketers will choose the winner by live text vote.

You can check out the nominees for 2010 brand of the year below:


The nominees are very diverse and as you would expect from a U.K. based organization, there are a number of U.K. brands on the list.  For example, Hovis (bakers with a long history) and John Lewis (a range of quality department stores owned by employees and much loved by Brits) are not well-known (or known at all) in the United States.

It will be interesting to see which brand takes the title as the top brand of 2010 by the Marketing Society voters.  There are some interesting brand stories included amongst these logos, from the creative advertising of Old Spice that resurrected a brand to the rising global influence of the Twitter brand, each of these brands is included in the list of nominees for a very different reason.  Which one actually deserves to be named brand of the year for 2010?

What do you think?  Which brand would you vote for and why?  I’m not from the U.K. and am not very familiar with several of these brands.  Therefore, my vote would go to Twitter for the way it has changed the world of communications and achieved widespread use in 2010.  Leave a comment and share your thoughts on who should be named 2010 brand of the year.

Image: Marketing Society

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.