Corporate Eye

Lights and Bushels

In case you haven’t spent quality time customizing your personal information environment, I highly recommend it. My home page of selected news pays off daily, bringing me several Careers-related RSS feeds and much (much) more.  On a recent morning, one “buzz” source offered an item about five radically healthy yet inexpensive foods. I wanted to know what the five foods are . . .

Could I find that out in the five seconds it would take to read five words? No indeed. I had to watch a five-minute video. A perfectly okay video of an ABC News segment, but I didn’t want to spend time watching it. I just wanted the information. (Here’s a gift of three minutes, in case you’re interested: frozen veggies, canned salmon, edamame, sweet potatoes, and brown rice.)

In reviewing Careers sites, I very often experience the same frustration. In some cases, and particularly in employee testimonials and day-in-the-life videos, the medium is necessary for the message. There is no bullet point version, and seeing/hearing the people and events is an important aspect of the information.

In other cases, though, I’d like to get the info without the video—or at least have that choice. And even where the video is key information, I’d like to have something left over from my investment of viewing time. Could I have a text summary after the video? Maybe even a transcript?

Deloitte does a great job on this!

deloitte-video

Merck is another company that offers video transcripts—but the implementation is less appealing, since you have to open a PDF to see the transcript.
This same lament applies to Flash maps. It’s neat to click on a city or country and see where jobs might be available. But if the map isn’t connected with actual, available positions—what have I gained?

Once again, Deloitte is on track:

deloitte-map

From the Deloitte map, you can click through to a specific location and see not only detail about the office, but available jobs. And if you prefer a text search, just change tabs.

deloitte-linkDoes Deloitte have everything right? Not quite. And that’s the reason for the post title.

Deloitte hides its nice video/transcript offering under a bushel. It’s not in the left (main) navigation, and not reached from any text links. To get there, you would have to decide to click on a rather vague graphic titled “Career Insights,” which is located at the bottom of a right-hand column.

So as a practical action item . . . consider these suggestions:

  • Gizmos should make sense and connect with functionality.
  • Videos should be connected with a print message at some point.
  • High-value content should be clearly labeled–and placed where the visitor won’t miss it!
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Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There’s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies—she has given much thought to what works (and what doesn’t) when it comes to creating a great employment fit.
 
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