Corporate Eye

Kraft Foods Hides Its Brand Name Behind a Smile

 
Comments
Adele Willard

I cannot get the new online Food and Family magazine to come up on my computer. I also cannot find a number to call and speak to a person about this and another matter.

This probably isn’t your area but help please.

I do not appreciate 68 pages of scripted FAQ when I want to speak with a person. Thank you

Adele Willard

Hello Adele

We are not part of the Kraft family of businesses, but an independent site commenting on corporate websites, so can’t help you with all your questions.

However, I can see the Food and Family magazine here so perhaps there was a problem with their site when you visited before? Do try it again, and see if it is working now.

And I do understand your frustration with their Contact Us/FAQ page, as there is a lot of information there; it might be clearer to have their phone number at the top of the page. The first FAQ on that page is How Do I Contact Kraft, and if you click on that link you will see a phone number here, and also a link to send them an email.

I’m sure someone at Kraft will be able to help when you get through to them.

Annatjie van der Walt

I AM VERY EXITED ABOUT YOUR CRYSTAL LIGHT PRODUCT (VITAMIN ENHANCED DRINK MIX). WE HAVE JUST RETURNED FROM A VISIT TO THE WISCONSIN AREA AND HAVE BEEN INTRODUCED TO THE LOVELY PRODUCT THERE. PLEASE TELL ME HOW TO GO ABOUT BECOMING AN AGENT IN S.A. FOR THE PRODUCT A.S.A.P!!!!!!!!!!!

Hi Annatjie – I’m sure Kraft would be pleased to know how much you like their drink mix. Could you contact them direct? Their customer contact page is here, but I can’t find any information about acting as an agent, nor do they seem to do anything in South Africa at the moment. But it’s worth a try…

Franklin Valliant

I find Glenn Beck and his inflammatory program divisive and damaging to the unity of our Nation. With his fanatical comments he incites mob behavior, spreads lies, and spreads hate. Your sponsorship of his program aides and abets him in the spreading of this hatred. I will no longer purchase your products or support your corporation in any other way. -Franklin Valliant

Hi Franklin.

Are you trying to contact Kraft? Their customer contact page is here.

We are not part of the Kraft family of businesses, but an independent site commenting on corporate websites.

I would like to know where I can buy a box of MCP pectin in the area of Sunnyvale California………I want to make a batch of jelly………….I need to find one box of MCP and could not locate it at Safeway or Lucky markets today………..it is all I have ever used……..please give me a customer service phone number I can call and speak with a human being……..

Hi Lola

I suggest you call Kraft direct on 1-877-535-5666. I’m sorry I can’t help, but we aren’t part of Kraft here at Corporate Eye.

I like to make jam, though, so I do understand your need for pectin. If you can’t find pectin, could you add some apples to your recipe? That would help the jam to set, though obviously it would change the taste a bit. (Jam in the UK = jelly in the US, I think).

nicole winchester

I actually enjoy the new logo. I think the old logo looked way too outdated and boring. The new one I feel looks more modern and “up beat”. I say way to go Kraft, you got my attention!

My husband has worked for Kraft for 10 years. Honestly, I wasn’t even aware the logo had even changed. (That’s how much they involve employees in the process). This is partially due to the fact that Kraft changes its policies (or ignores them) and focus on any given day to appease whatever’s politically correct for the moment. It’s busy, distracts the eye rather than attracts it and that’s not a smile… that’s a menstruating butterfly. In any event, hasn’t this logo changed even further?

Thankfully, the logo has been refined further. Apparently, menstruating butterflies did not appeal to any focus groups.

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