“Just Yodel it to me.” That’s a phrase you’re likely to start hearing a lot in the near future with the launch of HDN’s new brand identity.
HDN (Home Delivery Network) is the biggest home delivery service in the United Kingdom. After purchasing part of DHL’s U.K. business, HDN needed a revamped brand identity, and in an attempt to stand out from the acronym-heavy package delivery business, the company went with a fresh, creative, and memorable brand name — Yodel.
That’s right, “can you Yodel it to me?” is catchy, isn’t it? Check out the old HDN logo compared to the new Yodel logo below.
Here’s the strategy behind the new identity from The Clearing, the company that created the new Yodel identity:
“We created the name Yodel by building on the brand promise and thinking about the service from the perspective of both business and home customers: ‘it’s your delivery’. So Yodel comes directly from the words ‘YOur DELivery’. And because the service is tailored for customers, it’s their call how it works — which perfectly resolves the name.”
The new logo is clean and simple and works well in the bright colors connected with the new brand identity. There is no doubt that Yodel delivery trucks will stand out on the street and develop a brand persona all their own.
And I love the slogan on the back of the new Yodel vans: “You get more delivery options and a can-do attitude when you Yodel it.”
There are just so many creative ways that this new brand identity can bring a business in a fairly dull industry to life.
Sure, it might take a little time for consumers to catch on to the Yodel craze, but I think it will inevitably sink into popular culture and live harmoniously as a brand, a proper noun, and a verb.
What do you think of the new Yodel brand identity? Love it or hate it? Leave a comment and share your thoughts.
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