That’s the headline from an article from eMarketer last week. According to a study by Strategy Analytics, brands across the globe are prepared to invest more than double what they spent in 2008 on mobile advertising in 2009 – from $1.0 billion in 2008 to $2.4 billion in 2009. Is your brand ready for the ad spending shift?
The vast majority of that money is expected to be invested in mobile message advertising with much smaller sums invested in mobile search advertising and mobile display advertising.
The trend is expected to continue with U.S. mobile ad spending expected to reach $6.5 billion in 2012. That’s almost quadruple growth over the $1.7 billion spent in the U.S. in 2009.
According to an article in Brandweek, the primary reason behind the shift in ad spending can be attributed to the growth in mobile web usage in the U.S. during 2008 when mobile carriers enhanced their networks to speed up web-based video transmission. Additionally, better handsets are available to enhance the entire mobile experience, and mobile subscriber fees have dropped making the technology available to a larger audience.
Looks like the path has been set and mobile advertising is the new hot topic in marketing meetings around the world. What do you think? Does your company have plans to increase mobile ad spending in the near future? Do you think it’s essential to do so to ensure your brand remains relevant and competitive? Leave a comment and get the conversation started!
Latest posts by Susan Gunelius (see all)
- Coca-Cola Contour Bottle Turns 100 This Year - March 3, 2015
- World’s 50 Most Popular Brands - February 25, 2015
- Brands with the Most Loyal Customers in 2015 - February 18, 2015
- The World’s 50 Most Innovative Companies in 2015 - February 14, 2015
- UK Consumers Will Share Private Data with Brands Under Certain Conditions - February 4, 2015